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Articles covering anything to do with email and email address intelligence
Marketers are obsessed with analytics. We eat, sleep and breathe reports-continuously sniffing out any hint of success or potential failure. We want to know what we’re doing well, and where we could improve to ensure we’re making the most of...
Ah, the customer lifecycle-the guiding light of any email marketing campaign. Without this information, marketers would still be sending outdated, one-size-fits-all messages and enduring excruciatingly low click-through-rates. The truth is, customers have different needs at different stages in the purchasing...
In this digitally driven, highly social age, personalization is an essential component to any email marketing campaign. Because your subscribers encounter thousands of messages online every day, the only way to win their attention is to tailor your content to...
The holiday decor has been boxed up, the New Year’s Eve confetti swept away and, one by one, your team members have returned from their holiday travels. There’s a certain excitement in the air at the beginning of a new...
Imagine if we substituted proven methods for gut instincts. If you were a scientist trying to figure out which hand soap is also the best germ killer, you wouldn’t ask five people to wash their hands with a different soap...
Once customers stop engaging with your messages, it’s easy to pass them off as inactive. In an effort to preserve your sender reputation, you likely pluck these addresses from your lists and leave them to gather dust within your inactive...
As marketers, we’re perpetually working to better understand our audiences. Regardless of the size of your company, a better understanding of your audience leads to meaningful engagement-which leads to greater revenue per customer. However, understanding your customers requires a great...
This week, I flew to beautiful Park City, UT, to attend MediaPost’s Email Insider Summit. It was a fantastic experience filled with rousing discussion, thought-provoking presentations and, of course, a little skiing. On Tuesday, I was fortunate enough to lead...
The first day of MediaPosts’s Email Insider Summit was nothing short of inspirational. Girl Scouts of the USA shared the recent launch of Digital Cookie, an online component of the Girl Scout Cookie program, and how the iconic brand plans...
Just a few years ago, some industry experts were predicting the demise of traditional email marketing in favor of newer channels like social media. Fortunately, we’re delighted to say reports of email marketing’s imminent death are not only greatly exaggerated,...
As we’ve discussed previously, the more active your email list, the greater your email deliverability. However, measuring subscriber activity can pose significant challenges. For example, what if an inactive subscriber is actually an active email user on other lists, but...
If your marketing strategy was a Thanksgiving table, your website would be the turkey. It’s the plat de résistance-the hub from which all customers emerge. But, just as a turkey alone would make for a bland meal, your website thrives...
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