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Articles covering anything to do with email and email address intelligence
Few things in life are more frustrating than trying your hardest and coming up empty. If you’re an email marketer struggling to get results, the complexity of everything you do can make it tough to know where to look for...
Are you right-brained or left-brained? Do you base your marketing on intuition or numbers? Creativity or data? Most marketers would say the former; big data can be a little scary when not relegated to the data scientists. However, the truth...
Sometimes the most profound advice can come from the most unexpected places. Take, for instance, Grammy award-winning singer/songwriter John Legend’s keynote at Interact 2014. At first blush, you might not think Legend would have anything to say to today’s marketers....
If a picture’s worth 1,000 words, what’s a video worth? According to a recent study by Email Monks, using video can boost your email marketing returns by 280%. Yet only 25% of email marketers are doing it. With so many...
Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers say they are using or are planning to use video in their email initiatives. So what do they know that you...
If mobile is on the up-and-up, why aren’t your mobile campaigns converting as well as you’d like? According to Campaign Monitor, the percentage of click-throughs relative to opens is decreasing for mobile, suggesting that it’s becoming more difficult to turn...
We marketers like to start the year out strong. We arm ourselves with long lists of New Year’s resolutions we know will make this year our strongest yet. But as the year goes on, we often forget to check back...
Back in 2011, this Bridgestone Tires Super Bowl commercial perfectly captured the dread that comes with hitting “reply all” when you mean to respond only to one person. We’ve all felt the stomach churning panic associated with sending a private...
Last week, startups and tech companies from all over the Midwest came together for TechWeek Chicago. During the weeklong conference and expo, SimpleRelevance CEO Erik Severinghaus and TowerData CBO Phil Davis sat down to discuss email marketing, data-driven personalization and...
Plain and simple: Email marketing produces great results and it’s cost-effective. According to the Harvard Business Review, direct mail can cost as much as 100 times more than email marketing, while email marketing can still pull 95 times better ROI....
By the end of every IRCE, it’s pretty clear what major topic everyone is talking about. In the past, the conference has centered around multi-channel marketing and the rise of social media. This year at #IRCE2014, it was all about...
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