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Articles covering anything to do with email and email address intelligence
Creating compelling messaging that motivates buyers to take action is only one part of the email marketing equation. Another vital component is expanding the audience for those messages. In the past, we revealed five easy ways to grow your email...
If you’re new to abandoned cart email campaigns, read on. If you’re more of an expert, skip ahead. Abandoned carts plague the world of eCommerce.According to recent statistics, the phenomenon is staggering, with a cart abandonment rate of 78%. Cart...
Marketing trends may ebb and flow, but email marketing still delivers a higher ROI than any other digital channel. Even in 2017, email continues to outperform other mediums because it reaches every demographic, offering a powerful solution that appeals to...
You may think you know your email list pretty well, but if you haven’t used data to enrich your customer insights, you’re just looking at the tip of the iceberg. One great data-driven way to maximize your marketing efforts and...
It’s natural to be curious about the online behavior of customers and prospects. What social networks do they use most often? Which sources do they turn to for news? Thanks to new technology, the answers to these questions are no...
Today, consumers are buying more online than they are in stores – and for good reason. Thanks to speedy delivery options, consumers can get their products quickly while avoiding the long lines and crowds we often see at stores. That’s...
We’re excited to bring you this infographic from WebsiteBuilder. Scroll down to learn 119 facts about email marketing you may not know.
You’re a loyal customer who loves a brand’s boots, but suddenly, ads for their sleeping bags start popping up. What’s the deal? You’ve only ever bought their boots, and you’re more about the great indoors than the great outdoors. So...
If you happen to be an eCommerce marketer, and we all know you are, then check out all the Black Friday Cyber Monday (#BFCM) content that Shopify has been cranking out. Those Canadians sure are rocking it, eh? Shopify has...
The efforts and money spent behind performing your email campaigns will be justified with the increased number of email open rates and improved number subscribers for your brand. I’m sure many of you will agree to that! A recent research...
As an email marketer – and a consumer – you’ve likely seen some triggered emails in your own personal inbox. These messages are incredibly powerful when used correctly. Think about it: When was the last time you took advantage of...
Personal. Empathetic. Authentic. They’re words to live by, and also the core of HubSpot’s philosophy of creating a delightful customer experience. This theme both inspired us and taught us, from big name speakers (yes, we heard a moving talk with...