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Articles covering anything to do with email and email address intelligence
Time for a pulse check: Is your email marketing looking a little dead? Maybe you’re experiencing these symptoms: You’re hitting hard bounces, or worse yet, spam traps Fewer people are signing up More people are unsubscribing Your email marketing needs...
Let’s call out the email marketing boogiemen and yetis for what they are: pure fiction. In email marketing, rumors spread as fast as middle school gossip. One outlet might write something inaccurate about email marketing best practices, and before you...
While social posts, blog articles, videos and most other published digital media can be edited or deleted post-launch, you can’t take back an email. For better or worse, once you’ve clicked “send,” the deed is done. But while even the...
Email generates huge ROI for retail and ecommerce marketers. For every $1 spent, email marketing generates $44 in sales, according to the DMA. Wow. But the inbox is crowded. Think of how many emails are sitting unread right now in...
Email is a big win for retail. In fact, four out of five SMB retailers say that email drives customer acquisition and retention. Retailers ranked it the best way to get customers and keep them loyal. But customers aren’t won...
Consumers buy more online than in stores – and for good reason. Thanks to services like Instacart, Amazon Prime and Postmates, there’s no need to wait in long lines or elbow through crowds. But the in-store experience is still vital....
Email is a retailer’s best friend. According to MarketingSherpa, marketers ranked email among the most successful channels. In fact, email is second only to organic search. No wonder. Email returns a huge ROI. For every $1 spent on email, it...
Marketers that use data to drive decisions are among the most successful. In fact, data-driven companies are more likely to have a competitive advantage, are more likely to increase profitability, and are six times more likely to be profitable year-over-year,...
What’s the cost of a lost customer? It’s a complex question, sure. But when it comes to losing a customer who simply gave you the wrong email address, we can put a number on it. Here’s how Email Validation helps...
The term “newsletter” sounds ancient. It sounds like a pamphlet sent out by your condo association, or a handout in your dentist’s office. But a study by Forrester found that one in five people read every email newsletter they receive....
Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times. No wonder it has not just survived but is ruling over the marketing world since decades –...
California approved a privacy law last month that will have sweeping changes on how companies handle consumer data. The California Consumer Privacy Act of 2018 (CCPA) includes the most stringent data protections in the US, giving consumers the right to...
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