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Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.
We recently took part in a webinar panel with our friends at Lob to discuss data-driven direct mail marketing. Throughout the hour, we discussed the misconceptions surrounding direct mail marketing, how to retrieve postal data, and the benefits of personalization...
How important is an email’s subject line? Think of it this way; Any and every email is only as successful as its subject line. It’s what convinces people to take that first step to engage with your message (aka opening...
As the barriers to gaining access to consumer inboxes lessen, it can be easy for marketers to forget just how personal the inbox really is. The marketing emails you send pop up alongside photographs of grandchildren and GoToMeeting invites from...
Personal convictions might suggest that snail mail is obsolete in today’s modern era of social media and mobile technology, and who acknowledges it anymore? Actually, snail mail is not dead, and direct mail is more effective than ever. It’s a...
Effective marketing has to meet consumers where they are across all channels and should feel personal to each. That’s where customer identity matching comes into play. Without that consistent connection of offline, online, mobile and onsite behavior to email behavior,...
Email personalization can feel like a daunting task. But, don’t fret! There are many easy ways to personalize an email that improve the brand-audience connection and engage subscribers on a one-to-one basis. Consider the five tactics below to personalize and...
Email design is a bit like building a great burger – If all the best elements aren’t used appropriately, it just isn’t going to taste right. Use these awesome tips to design a great email in 2019 and increase engagement...
The email marketing campaign’s archnemesis is the delete button, so companies knock themselves out to grab consumers’ attention before they reach for that convenient escape button in the corner. Finding new ways to use data effectively in email marketing is...
Email marketing has grown to be the king of all digital media channels. Even with all of the emerging mobile and digital channels, email remains a very worthwhile marketing strategy. With a 4400% ROI and 281 billion emails sent and...
Welcome emails are your opportunity to make a great first impression on your customer. And when it comes to first impressions, you never get a second chance. That’s why it’s critical to wow your customers from the get-go with your...
Transactional emails are a fundamental part of any marketing program – whether B2B or B2C. But even though transactional emails are often very simple, they are very powerful. For one, the open rate on a transactional email is far higher...
Guest Post by: Alessandra Gyben, GreenRope. Email marketing is still the most effective way to reach and convert your target market. According to this study we saw on SocialMediaToday, every $1 spent on email marketing generates $38 dollars in revenue!...
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