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Customer data is the key to successful personalization. It can transform your marketing strategy, boost subscriber engagement increase ROI and help you better understand the drivers behind customer conversion. In many ways, customer data is the magic elixir guaranteed to...
Brands today are becoming increasingly more innovative. By adopting new, cutting-edge techniques for connecting with their audiences, and experimenting outside conventional marketing channels, companies are exposing their message to more prospects than ever before. However, there’s a caveat: More marketing...
Digital marketers continue to pinpoint email marketing as the most effective online tactic for building awareness, acquisition, retention and conversion. But according to a B2B Marketing Insider Report, 43% of readers of B2B marketing content identified “blatantly self-promotional content” as...
For most industries, the start of a new year means taking time to reflect on previous quarters’ most successful endeavors, areas of opportunity and gain insight into upcoming trends. In the marketing world, though, it also means already becoming an...
In this digitally driven, highly social age, personalization is an essential component to any email marketing campaign. Because your subscribers encounter thousands of messages online every day, the only way to win their attention is to tailor your content to...
The holiday decor has been boxed up, the New Year’s Eve confetti swept away and, one by one, your team members have returned from their holiday travels. There’s a certain excitement in the air at the beginning of a new...
Imagine if we substituted proven methods for gut instincts. If you were a scientist trying to figure out which hand soap is also the best germ killer, you wouldn’t ask five people to wash their hands with a different soap...
This week, I flew to beautiful Park City, UT, to attend MediaPost’s Email Insider Summit. It was a fantastic experience filled with rousing discussion, thought-provoking presentations and, of course, a little skiing. On Tuesday, I was fortunate enough to lead...
In our digital world, consumers are met with thousands of messages daily. From remarketing to video pre-roll, banners to sponsored social posts, we’re almost always surrounded by brand communications. With so many messages happening simultaneously, traditional strategies simply aren’t enough...
Are you ready to re-engage dormant and inactive subscribers? TowerData, the leading provider of email data solutions, has developed an innovative new product to help you achieve these goals so you can boost the size of your target audience and...
Everyone loves a good BLT. Warm, crispy bacon, crunchy lettuce and a juicy tomato. Mmmm. However, eliminate even one of these ingredients and the sandwich would be, well, unsatisfying. In many ways, your email marketing should resemble a perfect BLT....
Every email list contains inactive subscribers. But smart marketers do everything they can to win them back to regain lost sales and improve their sender reputations. Add to that the fact the costs associated with acquiring new customers are steep,...
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