- Data Services
- Fraud Prevention
- Solutions
- Resources
- About
- Contact Us
- Login
- Try us for free
Religious holidays can be tricky to tie into promotional messaging, especially if the holiday itself has both religious and secular meanings. Take Easter, for example. Unlike in Christmas messaging, retailers generally don’t use the generic term “holidays” to cover Easter,...
At the Risk of Repeating Yourself… Have you noticed something different in your inbox lately? Actually, it’s not so much “different” as “the same.” That is, marketers resending email campaigns that you didn’t open, click or convert on the first...
If you’re seeking harbingers of spring, look no farther than your inbox. Spring is a relatively quiet time for email. Three of the year’s top 10 consumer holidays are over (Christmas, Valentine’s Day and Super Bowl, according to the National...
In my two earlier Only Influencers blog posts on customer loyalty and email, I focused mainly on converting B2C subscribers into loyal customers. But loyalty is a major concern for B2B marketers, too, especially for “Software as a Service” brands,...
Recently, Phil Davis, AtData’s CBO, sat down for a quick fireside chat with a good friend and expert in fraud prevention for FinTech, Tim Li, CEO/Founder of Alchemy, a private labeled lending software company that powers BNPL, FinTechs and Banks...
At the surface, Email Validation is easy to understand. Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email...
What Is A Spamtrap? Spamtrap email addresses are “dummy” (but fully functional and deliverable) email addresses used for the express purpose of attracting spam. Any messages hitting these addresses are considered unsolicited bulk email. To summarize: A spamtrap is a...
In general, Hide My Email adoption rates appear to be very low. However, for those offering Apple’s Single Sign-on within a mobile app, the stakes are much higher. The Apple iOS15 update released in September has had a material impact...
Brands spend big to drive traffic to their website – now more than ever before. Last year, digital ad spending surged by 15.9% percent, while social spending focused more on customer acquisition. But the majority of that web traffic will...
How to Warm-Up an IP Address You can’t run a marathon or sing an opera without warming up first. The same goes for sending email on a new IP address. Here are some IP warming best practices to get you...
In my first Only Influencers post, 8 Tips to Turn Subscribers into Loyalists, I shared tactical advice on how to use the power of email to help your subscribers become loyal customers. Each tip is something you could employ quickly...
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Payments
Technology Platforms
Tourism and Hospitality