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At the surface, Email Validation is easy to understand. Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email...
What Is A Spamtrap? Spamtrap email addresses are “dummy” (but fully functional and deliverable) email addresses used for the express purpose of attracting spam. Any messages hitting these addresses are considered unsolicited bulk email. To summarize: A spamtrap is a...
In general, Hide My Email adoption rates appear to be very low. However, for those offering Apple’s Single Sign-on within a mobile app, the stakes are much higher. The Apple iOS15 update released in September has had a material impact...
Brands spend big to drive traffic to their website – now more than ever before. Last year, digital ad spending surged by 15.9% percent, while social spending focused more on customer acquisition. But the majority of that web traffic will...
How to Warm-Up an IP Address You can’t run a marathon or sing an opera without warming up first. The same goes for sending email on a new IP address. Here are some IP warming best practices to get you...
In my first Only Influencers post, 8 Tips to Turn Subscribers into Loyalists, I shared tactical advice on how to use the power of email to help your subscribers become loyal customers. Each tip is something you could employ quickly...
We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why...
How do you build customer engagement? You put a ring on it! (OK, not that kind of engagement.) Instead – just like with any healthy relationship – you show customers you like them and build a relationship with them over...
If we were asked to boil down email marketing into eight words or less, we would say: Right People + Right Message + Right Time = Email ROI. Unfortunately, accomplishing this success is slightly more difficult than this statement might...
Creating new and unique holiday emails is hard enough; and now that Christmas promotions start in October, marketers need to be ten steps ahead of the holiday marketing game. Here are five well-designed emails for Veteran’s Day across several industries...
You already know you should implement an email validation service to keep your customer contact database up to date. You’ve heard verification services can improve client reach and reduce the danger of damaging your sender reputation. But with so many...
Before we begin, let’s remember that personalization and segmentation are related terms, but notably different. How? Take a look at the definitions: Personalization is when a system tailors an experience based on a consumer’s previous behavior, demographics and/or household makeup....
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