It’s finally the season for travel, leisure and those long-awaited summer vacations your prospects have been dreaming about. While some people love the process of choosing a destination, the hotel and other aspects of a getaway, it can also feel like information overload-especially when the hopeful traveler visits 38 travel sites, on average, before booking.
For marketers in the travel sector, email is an effective way to capitalize on consumer travel plans. And with so many travel websites, hotel options and destinations to choose from, businesses that specialize in travel and leisure can leverage email to stay top of mind among busy consumers as they plan their much-needed vacations.
Here are three examples of travel emails that do an incredible job engaging and entertaining wandering vacation shoppers:
1. Travel + Leisure
While the important components of travel are usually the first things that come to mind when planning a trip-like where to eat at your destination and how much time to leave for airport security-there are other key factors that can make or break our travel plans. Travel + Leisure‘s online destination for travel tips, guides, news and information uses email marketing to share timely and interesting stories about some of the less conspicuous things one needs to consider when traveling.
In the following clip from Travel + Leisure’s email newsletter, readers receive a digest of popular blog posts with helpful travel information, like tips for flying with young children. Subscribers are encouraged to read more on the blog and further engage with the company’s site.
2. Tablet Hotels
We love Tablet‘s approach to travel email marketing because it aligns so nicely with the brand’s target audience: people who love luxury vacations and hotels. The email’s clean, modern look and feel matches that of the hotel options Tablet offers. In addition, the email excels at incorporating clever copywriting and stunning imagery-so stunning that it’s worth clicking through to take a peek even if you’re not in the market for a luxury hotel.
This email from Sixt joins our lineup of great examples for how it delights and rewards its customers. Every email is full of personality, including this one celebrating Cinco de Mayo with fun imagery and read-worthy copy. Along with offering a deal to rent a BMW or Mercedes-Benz, the email includes copy in both English and Spanish to incorporate some extra Cinco de Mayo flair.
All of these examples delight readers with useful information, compelling design or engaging personality that’s targeted to their recipients. Incorporate these ideas into your email strategy, and you’re well on your way to building a highly engaged audience.
An irresistible email marketing strategy starts with having valuable data about your customers. Demographics and purchase data give you the insights to send targeted, compelling emails. Learn more about email demographic appending today!