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We came across a fascinating survey by Alterian on how marketers personalize their messages to their customers. According to this survey of over 1,000 marketers, 72% of them focus primarily on personalizing emails to their audiences. We weren’t surprised to learn...
1. Gaining social insight + socializing CRM databases The first step towards better marketing is a better understanding of your customers, and companies are using TowerData to discover the “Four Ws” of their audience in order to personalize interactions and...
The political campaign space is ripe with innovation as politicos and technologists alike seek to find more efficient ways to create awareness, reach the right constituents, and ultimately win elections. As primary season gets into full-swing and campaigns across the...
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