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Testing enables you to refine your content to boost reader engagement, response rates, and revenues. However, as Mike Hotz on clickz.com notes, while email marketers list testing as one of their top priorities year after year, “most do no testing...
What attracts prospects and wins business is the content you provide, which is why so many experts assert that “content is king” in email marketing. Indeed, findandconvert.com states flatly that your content IS your marketing, pointing out that “interesting content...
The holiday season provides an opportunity for email marketers to add new twists to their campaigns and to offer special deals and content. For particular sectors like retail, holidays are critical, with a large portion of yearly sales (25% to...
Fun fact: While Al Gore may have invented the internet, Amazon is the one running it these days. Web services like Netflix, Reddit, Foursquare, Airbnb, LiveRamp, Rapleaf, Pinterest, TMZ, and many many more, all had issues on Monday when Amazon’s...
With the art of email marketing advancing at a rapid pace and becoming increasingly more sophisticated, relevancy has emerged as a key factor for achieving top-tier email marketing success. Indeed, many experts see success or failure hinging on the degree...
As the latest trends in email marketing show, we are moving in a direction in which email marketing is becoming more sophisticated as more intelligence is gathered and used to conduct ever more focused and refined email campaigns. This “intelligent...
The following comes courtesy from our friends at LiveIntent: The Pew Research Center in collaboration with The Economist Group just released new mobile device usage stats showing email as the reigning champ of activity on both tablets and smartphones. Despite...
With the erosion of email lists being an unavoidable and persistent problem, making a continual effort to refresh your email list is necessary to keep your marketing program from degrading. As Ken Semple relates, “On average your email database loses...
As we hit the home stretch in 2012, it is a good time take stock of the state of email marketing as reflected in this year’s key trends. As AWeber noted, “If you’re marketing with email, the industry is shifting.”...
Although the integration of email marketing and social media has become a marketing must-do, many marketers are struggling to understand the relationship of the two channels and how to make them work best together. A lot of expert advice centers...
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