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With the erosion of email lists being an unavoidable and persistent problem, making a continual effort to refresh your email list is necessary to keep your marketing program from degrading. As Ken Semple relates, “On average your email database loses...
As we hit the home stretch in 2012, it is a good time take stock of the state of email marketing as reflected in this year’s key trends. As AWeber noted, “If you’re marketing with email, the industry is shifting.”...
Although the integration of email marketing and social media has become a marketing must-do, many marketers are struggling to understand the relationship of the two channels and how to make them work best together. A lot of expert advice centers...
Email testing is a way to maximize the effectiveness of your email campaigns. Yet studies show that too few marketers actually do test. Email testing typically is performed for two main reasons: 1) Technical. To ensure that the email you...
The increasing number of users accessing their email on smartphones and other mobile devices is changing the game, making it imperative for email marketers to target mobile devices and master new techniques to achieve the best results. Here are seven...
Knowing the lifetime value of a customer gives marketers a means to measure the success of their campaigns and their return on investment. As Alan Pollock notes, knowing a customer’s lifetime value also gives marketers a means to determine how...
The combination of email marketing and social media is gaining momentum as their revenue multiplying synergy becomes more widely recognized. In a post entitled “The Magical Email-Social Combo,” Robin Neifield describes how marketers can use email marketing and personalized messaging...
The quality of your email list determines whether you are a top-tier online marketer, which is why the effort put into email verification and overall list hygiene pays off handsomely. As Econsultancy/Adestra’s “Email Marketing Industry Census 2012” study relates, “We...
Putting together an email marketing campaign and hitting inboxes is no longer enough, and it hasn’t been for quite some time. Today, consumers are much more cautious and selective with their spending dollars and are significantly less loyal to any...
The following is a guest post is written by Lior Levin: E-mail marketing is a key way to directly connect with customers who have given you permission to send them offers, promotions, and product information on a regular basis. This...
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