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The holiday season provides an opportunity for email marketers to add new twists to their campaigns and to offer special deals and content. For particular sectors like retail, holidays are critical, with a large portion of yearly sales (25% to...
Fun fact: While Al Gore may have invented the internet, Amazon is the one running it these days. Web services like Netflix, Reddit, Foursquare, Airbnb, LiveRamp, Rapleaf, Pinterest, TMZ, and many many more, all had issues on Monday when Amazon’s...
With the art of email marketing advancing at a rapid pace and becoming increasingly more sophisticated, relevancy has emerged as a key factor for achieving top-tier email marketing success. Indeed, many experts see success or failure hinging on the degree...
As the latest trends in email marketing show, we are moving in a direction in which email marketing is becoming more sophisticated as more intelligence is gathered and used to conduct ever more focused and refined email campaigns. This “intelligent...
The following comes courtesy from our friends at LiveIntent: The Pew Research Center in collaboration with The Economist Group just released new mobile device usage stats showing email as the reigning champ of activity on both tablets and smartphones. Despite...
With the erosion of email lists being an unavoidable and persistent problem, making a continual effort to refresh your email list is necessary to keep your marketing program from degrading. As Ken Semple relates, “On average your email database loses...
As we hit the home stretch in 2012, it is a good time take stock of the state of email marketing as reflected in this year’s key trends. As AWeber noted, “If you’re marketing with email, the industry is shifting.”...
Although the integration of email marketing and social media has become a marketing must-do, many marketers are struggling to understand the relationship of the two channels and how to make them work best together. A lot of expert advice centers...
Email testing is a way to maximize the effectiveness of your email campaigns. Yet studies show that too few marketers actually do test. Email testing typically is performed for two main reasons: 1) Technical. To ensure that the email you...
The increasing number of users accessing their email on smartphones and other mobile devices is changing the game, making it imperative for email marketers to target mobile devices and master new techniques to achieve the best results. Here are seven...
Knowing the lifetime value of a customer gives marketers a means to measure the success of their campaigns and their return on investment. As Alan Pollock notes, knowing a customer’s lifetime value also gives marketers a means to determine how...
The combination of email marketing and social media is gaining momentum as their revenue multiplying synergy becomes more widely recognized. In a post entitled “The Magical Email-Social Combo,” Robin Neifield describes how marketers can use email marketing and personalized messaging...
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