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One of the main things that can affect your email deliverability is your recipients marking your messages as spam. This is getting more and more common as spam and the powers that crack down on it, increase. As this infographic...
The following is a guest post by Scott Krauss, Director at LiveIntent. Don’t call it a comeback, but email is sexy once again. We went through some tough times as marketers sought to find the next big thing, flocking to...
Top-tier email marketers achieve better results through the application of leading-edge approaches like Big Data mining, micro-segmentation, predictive analytics and real-time triggered email, coupled with best practices that include scrupulous data hygiene, real-time verification and demographic appending. The qualities and...
Acquiring quality subscribers is an integral process of any successful email marketing campaign. Yesterday I moderated a panel called “Converting Consumers Into Subscribers: Acquisition Strategies” at the 2013 Email Insider Summit, exploring just how email marketers can effectively grow their...
Increasing the number of your email subscribers enables you to cast a wider net with your carefully crafted marketing messages. It can also substantially improve the effectiveness of your marketing efforts. While you understand the goal, the real challenge comes...
Expanding the email database is a top priority of all email marketers today. And while many remember to ask potential subscribers for the email addresses on landing pages, point-of-sale stations and during the e-commerce checkout process, there are other opportunities...
From data entry errors to unengaged subscribers, email marketers already have enough deliverability headaches to manage without factoring in sender reputation. But studies indicate as much as 77 percent of email delivery problems are based on sender reputation and, thus,...
More companies are exploring Big Data to deliver positive customer experiences across of multitude of channels, but before relying on Big Data for core business functions, companies must ensure the accuracy of that data by employing data hygiene. Without correct...
There are a good number of marketers and analysts who have concluded that the marketing funnel is dead or flattened. The problem, as Sequentia Environics Chief Strategist Jen Evans explains, is that “marketing has fundamentally changed, and many in the...
A whopping 77 percent of U.S. online consumers prefer receiving permission-based marketing messages via email, according to ExactTarget’s 2012 Channel Preference Survey, which is just one of the many reasons email marketing continues to grow. A well-executed email campaign can...
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