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As a bevy of studies have shown that, despite the skyrocketing adoption of smartphones, the majority of email marketers are not customizing their emails for mobile devices. This has many experts shaking their heads (and wagging their fingers) as they...
Email marketers love to give advice. Sadly, it’s not always accurate. The challenge for practitioners is knowing which advice is the right recommendation to follow. For example, “When is the best time to send emails?” is one key question that...
The power of video in marketing today is undeniable. Just look at electronic music duo Daft Punk-the pair successfully built an entire marketing campaign around it! Using video in your email marketing can help your click-through-rates and sales soar. Here,...
The accepted email marketing industry wisdom is that sending too many emails is a bad practice that will alienate prospects and customers. However, this view is being challenged by some out-of-the box thinkers who believe sending more emails is a...
To succeed in digital marketing today, email marketers must work in tandem with social media managers to create the ultimate digital customer experience. Why? According to research by the marketing agency Merkle, 42 percent of social media users actually check...
As savvy email marketers move away from old-school “batch and blast” strategies, they’re looking for better ways to extend their conversations with customers. In our blog post “Social Media & Email Marketing Integration Part I: The Business Case,” we showed...
The world’s leading marketers are heading to Connections 2013 this month-and we’re going with them! Hosted by ExactTarget, the leading global SaaS provider of data-driven marketing, Connections 2013 is a premier digital marketing event for modern marketers. Now in its...
With all the buzz social media has seen lately, you might think it’s time to move your marketing budget away from email and focus exclusively on social media. You’d be wrong. Email still works. In fact, 75 percent of social...
When it comes to email deliverability, new twists continue to crop up, keeping email marketers on their toes. The new tabbed format of Gmail’s Inbox is one such development. It’s a big change that has many email marketers wringing their...
Email marketers who aren’t leveraging triggered emails (messages your system sends to a subscriber in response to his or her action) may be leaving money on the table. These transactional emails boast open rates of more than 50 percent versus...
Think back to the days before grabbing your smartphone in bed and before scrolling through Flipboard while preparing your coffee and breakfast. Think of the days where you had to hit the newsstand for your fix of the latest headlines....
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