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When it comes to email marketing, it’s not always about you. Sorry to bruise your ego, but it’s the truth. Your email marketing should always be about the needs and interests of your customers. Sometimes, catering to your customers means...
Are you ready to re-engage dormant and inactive subscribers? TowerData, the leading provider of email data solutions, has developed an innovative new product to help you achieve these goals so you can boost the size of your target audience and...
Every email list contains inactive subscribers. But smart marketers do everything they can to win them back to regain lost sales and improve their sender reputations. Add to that the fact the costs associated with acquiring new customers are steep,...
We’ve all heard the statistics that it costs more to acquire new customers than it does to keep existing ones. Yet many marketers continue to struggle with building customer relationships that last. Fortunately, advances in marketing technology are empowering the...
Few things in life are more frustrating than trying your hardest and coming up empty. If you’re an email marketer struggling to get results, the complexity of everything you do can make it tough to know where to look for...
If a picture’s worth 1,000 words, what’s a video worth? According to a recent study by Email Monks, using video can boost your email marketing returns by 280%. Yet only 25% of email marketers are doing it. With so many...
Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers say they are using or are planning to use video in their email initiatives. So what do they know that you...
If mobile is on the up-and-up, why aren’t your mobile campaigns converting as well as you’d like? According to Campaign Monitor, the percentage of click-throughs relative to opens is decreasing for mobile, suggesting that it’s becoming more difficult to turn...
We marketers like to start the year out strong. We arm ourselves with long lists of New Year’s resolutions we know will make this year our strongest yet. But as the year goes on, we often forget to check back...
Back in 2011, this Bridgestone Tires Super Bowl commercial perfectly captured the dread that comes with hitting “reply all” when you mean to respond only to one person. We’ve all felt the stomach churning panic associated with sending a private...
From personalized subject lines to custom content videos, emails are getting flashier. After all, marketers are continually looking to improve results with an edge over the competition. There’s always a new tactic, technology or theory that promises to drive more...
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