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How many articles and blogs on “need-to-know” email marketing statistics do you read a week? If you’re like us, the answer is A TON. And after a while, all these stats seem to blur together; you’ve seen ’em all. But...
Emailing your customers is a privilege. Use it well, and you’ll build loyalty that translates into sales. Abuse it, and they’ll cut you off faster than you can hit “send.” Email is still the preferred method of reaching customers with...
Over the past decade, few aspects of marketing have received as much publicity as social media. But as the buzz dies down, we’re seeing more hype than hard results. In fact, most statistics show that email still trumps social media....
As marketers, we see blogs and tweets and whitepapers touting the newest email best practices everywhere. But where do these best practices actually come from? An individual account? A company survey? There’s no guarantee that what works for one company...
When you’re responsible for managing hundreds or thousands of emails each week, it’s easy to rely on the same old templates, colors and messages. But a savvy marketer doesn’t just rest on his laurels. As we always say on this...
On July 1, 2014, Canada’s new Anti-Spam Law (CASL) will take effect. Though that may seem far in the future, it’s important for email marketers to start preparing for the law today. When one email mistakenly taken for spam can...
The increasing sophistication of email marketing and its widening role as a revenue generator is reflected in the surging adoption of marketing automation systems. With a strong email marketing program becoming ever more mission-critical, increasing numbers of companies are investing...
Email marketers are continually being told the path to success is to engage prospects and forge a relationship. However, there is some controversy about just what type of relationship consumers want to have with a brand, if any. On the...
As an online vendor, email is one of your most powerful marketing tools. It’s low-cost, low-maintenance and easily tracked. Plus, it produces the quickest sales. Nevertheless, it’s never good to put all your eggs in one basket- especially if you...
You’ve just sent out an amazing email campaign, but over the next few days, you watch as the opt-outs grow and grow. You start worrying. Should I clean my list? Should I dump the campaign and start over? Should I...
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