- Data Services
- Fraud Prevention
- Solutions
- Resources
- About
- Contact Us
- Login
- Try us for free
Emailing your customers is a privilege. Use it well, and you’ll build loyalty that translates into sales. Abuse it, and they’ll cut you off faster than you can hit “send.” Email is still the preferred method of reaching customers with...
Over the past decade, few aspects of marketing have received as much publicity as social media. But as the buzz dies down, we’re seeing more hype than hard results. In fact, most statistics show that email still trumps social media....
As marketers, we see blogs and tweets and whitepapers touting the newest email best practices everywhere. But where do these best practices actually come from? An individual account? A company survey? There’s no guarantee that what works for one company...
When you’re responsible for managing hundreds or thousands of emails each week, it’s easy to rely on the same old templates, colors and messages. But a savvy marketer doesn’t just rest on his laurels. As we always say on this...
On July 1, 2014, Canada’s new Anti-Spam Law (CASL) will take effect. Though that may seem far in the future, it’s important for email marketers to start preparing for the law today. When one email mistakenly taken for spam can...
The increasing sophistication of email marketing and its widening role as a revenue generator is reflected in the surging adoption of marketing automation systems. With a strong email marketing program becoming ever more mission-critical, increasing numbers of companies are investing...
Email marketers are continually being told the path to success is to engage prospects and forge a relationship. However, there is some controversy about just what type of relationship consumers want to have with a brand, if any. On the...
As an online vendor, email is one of your most powerful marketing tools. It’s low-cost, low-maintenance and easily tracked. Plus, it produces the quickest sales. Nevertheless, it’s never good to put all your eggs in one basket- especially if you...
You’ve just sent out an amazing email campaign, but over the next few days, you watch as the opt-outs grow and grow. You start worrying. Should I clean my list? Should I dump the campaign and start over? Should I...
Does your email marketing strategy consist solely of telling your subscribers how great your company is? If so, you might be missing out. Content marketing has been generating quite a bit of buzz over the past few years for its...
In my last post, I described the four basic methods that can be employed by all email marketers to boost revenues. In this post, I’ll focus on the leading-edge methods being adopted by top-tier email marketers to enable them to...
A recent Yesmail survey tellingly titled Data-Rich and Insight-Poor found that almost half of marketers said analyzing and applying data is their biggest data-related challenge. Big Data is a huge trend for email marketers, but it’s not always easy to...
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Technology Platforms
Tourism and Hospitality