Email Marketing

3 Ways to Use Customer Intelligence to Refine Your Email Strategy

You’re a loyal customer who loves a brand’s boots, but suddenly, ads for their sleeping bags start popping up. What’s the deal? You’ve only ever bought their boots, and you’re more about the great indoors than the great outdoors. So...

Real-Time Subscriber Data: The Key to Email Marketing Success

Some things will never change: The sun will always rise in the east and set in the west. Popping bubble wrap will always be strangely soothing. The popularity of the Pet Rock will always be incomprehensible. However, when it comes...

The 5 Most Important Facts About Email Validation

Whether you’ve been an email marketer for several years or you’re fresh on the scene, there’s a good chance you’ve heard the term email validation. Email validation is often touted as one of the most powerful ways to improve email...

3 Best Practices for Building Better Email Landing Pages

In an email marketer’s perfect world, subscribers would never have to leave their inbox to complete transactions. And while it’s pretty impressive that marketing emails have evolved from generic plaintext to highly personalized and remarkably interactive, more often than not,...

6 Interactive Email Ideas for Rookies and Pros

It’s time to leave behind flat, static emails. After all, if your current and potential customers wanted to consume motionless, non-shareable content, they’d just read a newspaper or a magazine. Reading your emails should be a dynamic, lively experience for...

4 Ways Email Improves Marketing Campaign Performance

Every couple of years, a marketing thought leader predicts the demise of email. And every couple of years, they’re proven wrong. Email isn’t going anywhere anytime soon. In fact, Radicati Group predicts more than 54 percent of the world population...

3 Powerful Email Deliverability Tricks Used By Top Brands

Want to know a secret? Even the biggest brands in the world have to deal with email deliverability issues. And while every brand has their own practices for increasing the likelihood of their messages hitting their subscribers’ inboxes, major companies...

How (and Why) You Should Use Email Marketing Automation

The word “automation” conjures visions of cyborgs, machines, AI, robots – in other words, pretty much the opposite of organic or human. And in the world of email marketing where personalized, customer-centric messaging is a must, the idea of using...

7 Email Marketing Challenges Every Marketer Encounters

As fellow experts in the email space, Campaign Monitor is familiar with the struggles marketers face. Recently, the leading provider of email marketing solutions and marketing automation software for growing businesses conducted a survey of marketers at 151 SMBs across...

TowerData Empowers Marketers with Mobile Device IDs

Whichever their preferred medium of choice (broadcast, print or digital), every successful marketer recognizes the need for a strong mobile strategy. According to Atlas’ 2015 whitepaper, Behind the Buzz: People-Based Marketing Defined, 25 percent of consumers use three or more...

4 Types of Must-Have Email Marketing Content

Humans are visual creatures – we’re naturally attracted to colorful and dynamic images. This means it’s in the best interest of email marketers to leverage this impulse. And the evidence goes beyond anecdotal: A 2015 BuzzSumo study showed marketing content...

4 Opportunities for Email Personalization You Might Not Know