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When is an email not just an email? When it’s the key to identifying and understanding your customers – and the core of a People-Based Marketing strategy. Email is ubiquitous. It’s what we use to log into social media, online...
Your customers – ahem, people – each expect personalized service. They want to have two-way, ongoing conversations with brands: customers tell and show brands what they want, and brands react with personalized offers. But for marketers, this can feel like...
Customers need and deserve to be treated as they are: people. That means meeting them with messages that move them to purchase, understanding their behavior, knowing their preferences and anticipating their needs. But in order to provide excellent, personal service...
The consumer-brand relationship has evolved. The tough news? For brands, this means it’s no longer enough to push for a purchase, or even nurture with a mail, email or display campaign. It’s now imperative that brands know their customers –...
If Cinderella were around today, she would have ordered a carriage on Uber and scheduled her housecleaning on Handy. She would have RSVP’d to the ball on Google Calendar, and swiped right to find her Prince Charming. No “bibbidi-bobbidi-boo” or...
Even though its origin dates to 1736 the phrase “actions speak louder than words” is a guiding principle in modern marketing – or at least it should be. How a consumer interacts with a brand reveals more about his or...
If you’ve ever tried it, you know. Writing effective and compelling email copy can be one of the hardest jobs of an email marketer. You have limited space to connect with the reader, your copy must be tailored to the...
It’s easy to get swept up in industry buzzwords and high-profile announcements. But beyond the hype, there are some fascinating disruptions right now that get us excited. In our 2017 predictions, we discussed identity matching – how unifying data will...
Creating compelling messaging that motivates buyers to take action is only one part of the email marketing equation. Another vital component is expanding the audience for those messages. In the past, we revealed five easy ways to grow your email...
You may think you know your email list pretty well, but if you haven’t used data to enrich your customer insights, you’re just looking at the tip of the iceberg. One great data-driven way to maximize your marketing efforts and...
Today, consumers are buying more online than they are in stores – and for good reason. Thanks to speedy delivery options, consumers can get their products quickly while avoiding the long lines and crowds we often see at stores. That’s...
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