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The road to email marketing success isn’t always smooth. On the way to your customer, your carefully honed message can hit a variety of roadblocks. It could bounce or hit a spam filter, rendering it pretty much useless – or...
Email marketing programs are only as successful as the number of subscribers who see and respond to the messages sent. Mailing to undeliverable addresses, toxic emails and people who complain about your messages negatively impacts your email reputation, causing your...
Marketers who leverage Identity Matching create seamless customer journeys by connecting user behavior, demographics and other identifiers across channels. By connecting all of their disconnected datapoints, marketers create a single and complete picture of their customer. These insights lead to...
Personalization is an imperative for the customer experience. Marketers know this: 88% believe that their customers expect a personalized experience, and nearly all believe that personalization advances relationships with customers. But you can’t personalize unless you can identify your customers...
Knowing your customers is essential to understanding their needs and providing a personalized, seamless experience. The key is Identity Matching: connecting each identifier and creating a single, unified picture of your customer. This process allows marketers to stitch together disparate...
When is an email not just an email? When it’s the key to identifying and understanding your customers – and the core of a People-Based Marketing strategy. Email is ubiquitous. It’s what we use to log into social media, online...
Your customers – ahem, people – each expect personalized service. They want to have two-way, ongoing conversations with brands: customers tell and show brands what they want, and brands react with personalized offers. But for marketers, this can feel like...
Customers need and deserve to be treated as they are: people. That means meeting them with messages that move them to purchase, understanding their behavior, knowing their preferences and anticipating their needs. But in order to provide excellent, personal service...
The consumer-brand relationship has evolved. The tough news? For brands, this means it’s no longer enough to push for a purchase, or even nurture with a mail, email or display campaign. It’s now imperative that brands know their customers –...
If Cinderella were around today, she would have ordered a carriage on Uber and scheduled her housecleaning on Handy. She would have RSVP’d to the ball on Google Calendar, and swiped right to find her Prince Charming. No “bibbidi-bobbidi-boo” or...
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