Knowledge Center

Case Study - Footwear Retailer

Footwear Retailer Boosts Customer Engagement with 97% Gender Match Rate

How a leading ecommerce brand used AtData to turn generic email blasts into high-impact, targeted campaigns.

Whitepaper

Phantom Audiences: The Invisible Force Driving Skewed Growth and Hidden Fraud Risk

Learn how restoring continuity to identity data helps teams rebuild trust in their audiences, and ensure growth reflects reality, not echoes.

Whitepaper

The Growth Illusion: How Scalable Fraud Distorts Performance

This whitepaper breaks down how manufactured activity passes as performance, and how identity-based signals reveal what traditional validation misses.

Identity at Every Touchpoint: Connecting Online and Offline Experiences in Retail

In this panel discussion, we explore how unified identity strategies are helping brands recognize and engage customers across channels.

Whitepaper

There and Back Again: The Resilience Blueprint

Economic uncertainty isn’t new. Markets shift, budgets tighten, and expectations rise. What separates resilient companies is how they use data when the pressure is on.

The Power of Accurate Data in AI Driven Marketing Personalization

This webinar focuses on the importance of data accuracy in AI-powered marketing and how it directly impacts the effectiveness of personalized campaigns.

Protect the Perks: Stopping Promo Abuse & Loyalty Fraud Before It Starts

Learn practical strategies and cutting-edge solutions to protect your brand’s reputation, improve data accuracy, and maximize promotional returns.

White Paper

The Great Martech Reset: Why Composability Alone Won’t Save Your Stack

Between signal loss, shifting privacy expectations, and fragmented customer journeys, the foundation that once supported personalization, targeting, and attribution is showing cracks.

Case Study - Buy Now Pay Later

International BNPL Provider Strengthened Fraud Prevention with AtData

With fraud rates reaching 4%, this provider used AtData to stop fake accounts and transaction fraud, strengthening security without adding friction.

Case Study - Automotive CDP

Leading Automotive CDP Drives Better Marketing Data with AtData’s Solutions

Leading Automotive CDP enhanced data quality to support better campaigns and customer interactions.

White Paper

The Future Consumer is Here — Are You Ready for 2025?

The consumer of 2025 will be more aware, more empowered, and more demanding. They expect immersive, individualized experiences that respect their time — and their privacy.

Case Study - Automotive OEM

Leading Automotive Manufacturer Prevents 550+ Bad Emails Daily

How AtData helps the automotive industry overcome data quality challenges.