Knowledge Center

Identity at Every Touchpoint: Connecting Online and Offline Experiences in Retail

In this panel discussion, we explore how unified identity strategies are helping brands recognize and engage customers across channels.

Whitepaper

There and Back Again: The Resilience Blueprint

Economic uncertainty isn’t new. Markets shift, budgets tighten, and expectations rise. What separates resilient companies is how they use data when the pressure is on.

The Power of Accurate Data in AI Driven Marketing Personalization

This webinar focuses on the importance of data accuracy in AI-powered marketing and how it directly impacts the effectiveness of personalized campaigns.

Protect the Perks: Stopping Promo Abuse & Loyalty Fraud Before It Starts

Learn practical strategies and cutting-edge solutions to protect your brand’s reputation, improve data accuracy, and maximize promotional returns.

White Paper

The Great Martech Reset: Why Composability Alone Won’t Save Your Stack

Between signal loss, shifting privacy expectations, and fragmented customer journeys, the foundation that once supported personalization, targeting, and attribution is showing cracks.

Case Study - Buy Now Pay Later

International BNPL Provider Strengthened Fraud Prevention with AtData

With fraud rates reaching 4%, this provider used AtData to stop fake accounts and transaction fraud, strengthening security without adding friction.

Case Study - Automotive CDP

Leading Automotive CDP Drives Better Marketing Data with AtData’s Solutions

Leading Automotive CDP enhanced data quality to support better campaigns and customer interactions.

White Paper

The Future Consumer is Here — Are You Ready for 2025?

The consumer of 2025 will be more aware, more empowered, and more demanding. They expect immersive, individualized experiences that respect their time — and their privacy.

Case Study - Automotive OEM

Leading Automotive Manufacturer Prevents 550+ Bad Emails Daily

How AtData helps the automotive industry overcome data quality challenges.

White Paper

Illuminate the Dark Funnel: Maximize Your Lead Generation

The path to effective lead generation and attribution is often obscured by what is known as the dark funnel, where buyer journeys occur before direct engagement with your brand.

Case Study - Financial Institution

Strengthening Fraud Prevention Across a $2 Billion Finance Operation

How AtData helped a nationwide lender prevent fraud and strengthen customer confidence.

White Paper

Safeguarding Coupons, Promotions, and Transactions: Leveraging Email Data to Stop Fraud in Its Tracks

In the digital marketplace, fraud is an ever-present threat. Our guide dives into critical strategies to protect various marketing initiatives from sophisticated fraud tactics, including coupon abuse, fake reviews, and transaction fraud.