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Welcome to the You Only Live Once Economy

It’s a cultural movement that’s challenging long-held economic norms and shaking up traditional financial planning. Rooted in a societal transformation from a worldwide pandemic and cultivated by high inflation and economic uncertainty, the YOLO economy sees individuals, especially younger generations, tossing aside the playbook of long-term financial security and material accumulation in favor of living in the moment and indulging in high-value experiences.

“Despite past trends, US consumers are spending at record levels. Economists are mystified – and struggling to forecast an end point”


This shift is more than a change in spending habits – it’s a bold statement on life and priorities in today’s fast-paced world. Read “The YOLO Economy: Data Insights into Consumer Spending” and explore: