2024 Email Inbox Mastery & Wellness Plan:
Key Findings from 1,000 Email Campaign Audits

Strategies to Improve Email Marketing

In the dynamic landscape of email marketing, the phrase “garbage in, garbage out” holds true. Poor data quality and campaign maintenance remain primary culprits behind deliverability issues. To ensure optimal performance and engagement, your marketing program requires a healthy diet, monitoring vitals, and a workout routine that keeps it thriving.

In our webinar, “2024 Email Inbox Mastery & Wellness Plan: Key Findings from 1,000 Email Campaign Audits” experts from AtData and ENVERTAdigital boil down the results of years of deliverability reports, and decades of experience, to 4 key lessons. Learn actionable strategies from 1,000 email campaign audits to cultivate and maintain healthy practices. From understanding data decay and the benefits of healthy data in the age of AI, to navigating the complexities of B2B and B2C domains, we dive into essential strategies for reaching and sustaining peak performance. 

Katie Intrater

VP of Business Development

Bob Sybydlo

Sr. Director, Marketing Technology & Strategy

What you’ll learn:

• A Healthy Diet: Incorporate the concept of a healthy diet into your data management practices. Just as a balanced diet fuels physical health, a well-maintained database sustains the vitality of your marketing efforts.
• Know Your Vitals: Learn how to determine true engagement levels to gauge lead quality and personalize effectively. With new insights you’ll be able to optimize cadences and prioritize quality over quantity.
• Maintaining Your Health: Discover how to leverage seemingly “bad” data for valuable insights and effective reputation management strategies. Understand the nuances of IP strategy and lead quality for maintaining database health.
• Other Healthy Habits: Beyond email marketing, we explore the value of consistent omnichannel messaging and the broader implications of email address intelligence. Learn how you can enhance engagement and foster deeper connections with your audience.

By adopting a proactive approach to data hygiene and leveraging cutting-edge insights, you’ll empower your organization to thrive in an increasingly competitive digital landscape.

Contact AtData to learn how we can help optimize your email marketing strategy for success.