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The Importance of a Clean Database

For a globally recognized quick service restaurant chain, known for its widespread popularity, maintaining a clean and active email list on a large scale once posed a challenge. As the chain ventured into the digital realm with a mobile app and email marketing to engage more with its customers, it encountered another hurdle: coupon fraud.

Fraudulent activities, including fake accounts being created and invalid emails entered for free or discounted food, were causing major financial losses. Furthermore, the integrity of their email database was compromised, with an alarming percent being invalid or fraudulent, which affected promotional strategies and posed potential risks.

Working with AtData, learn how they: