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For many marketers today, the name of the game isn’t getting new customers — it’s keeping and expanding on the customer relationships you already have. A generally accepted rule of thumb is that it costs six to seven times more...
Are you a budding entrepreneur promoting your business to bloggers, other entrepreneurs and investors? Or are you a PR person sending out tens of the same email each day, reaching out to publications on behalf of your client? Sure, you...
Here at Rapleaf, we’ve been thinking a lot about personalization lately. Companies from retail sites to travel sites to email service providers are constantly thinking about how they can offer their customers a more personalized and, therefore better, experience. A...
We came across a fascinating survey by Alterian on how marketers personalize their messages to their customers. According to this survey of over 1,000 marketers, 72% of them focus primarily on personalizing emails to their audiences. We weren’t surprised to learn...
Day 12: “A Valuable Box Office” As we know by Day 12, personalization is all about companies giving you what you want, when you want it. Companies can utilize personalization in their email marketing campaigns to create valued relationships between...
Day 11: “The Sound of Music” The right song can put anyone in a better mood. Whether we are working, studying or exercising, music can motivate us, reduces our stress, and help us focus. But how do we pick the...
Day 10: “At Your Service” Personalization acts as your own customizable concierge service, without the Q&A. While staying in a hotel, how great would it be if the hotel catered your overall experience toward the reason of your visit? As...
Day 9: Grab their Attention An online retailer offers a large selection of products and brands that appeal to a wide-ranged audience. During your store-wide sale event, promote items that directly relate to individuals to give them more incentive to...
Day 8: “Leave a Lasting Impression” The key to pleasing your audience is to leave a lasting impression. One way to keep your users coming back to your site is through smart, personalized recommendations. For example, a restaurant reservation website...
Day 7: What’s in Your News? How great would it be if everyday when you sit down at your computer and open your browser to your familiar news site, the types of stories and events you typically browse were right...
Day 6: “Roll Out the Red Carpet” To create effective marketing buzz and reach new potential customers, identify your most influential, socially active customers and delight them. These “brand advocates” will talk, tweet, blog and/or write reviews about their experience,...
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