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Nearly 200 well-established, intelligent and influential attendees from a variety of industries all speaking/discussing/debating about the benefits & implications of personalization: how to use personalization to engage customer loyalty, or even enhance a doctor’s visit, what is to come, and...
This Thursday, May 26th, Rapleaf and Microsoft will host the 2011 Personalization Summit. As Personalization redefines itself in businesses, technology, and society today, it’s important to realize just how we arrived back at personalization, how to adapt to the new...
We’re taught from an early age to use specific procedures to evaluate and solve problems. These skills work great when we have the right information to put into a formula or a structured plan. But what happens when we don’t...
GreenRope simplifies life for your business, bringing email, social networks, websites, and more into one convenient place. Green Rope recently plugged Rapleaf data into their existing CRM platform to provide customers with insight into their contacts database for more personalized...
Every individual has a set of preferences, likes, and dislikes that translates to different shopping behaviors. Coupons, advertisements and marketing messages, however, are not always personalized and tailored to these preferences. So how can the world of online marketing become...
For many marketers today, the name of the game isn’t getting new customers — it’s keeping and expanding on the customer relationships you already have. A generally accepted rule of thumb is that it costs six to seven times more...
Are you a budding entrepreneur promoting your business to bloggers, other entrepreneurs and investors? Or are you a PR person sending out tens of the same email each day, reaching out to publications on behalf of your client? Sure, you...
Here at Rapleaf, we’ve been thinking a lot about personalization lately. Companies from retail sites to travel sites to email service providers are constantly thinking about how they can offer their customers a more personalized and, therefore better, experience. A...
We came across a fascinating survey by Alterian on how marketers personalize their messages to their customers. According to this survey of over 1,000 marketers, 72% of them focus primarily on personalizing emails to their audiences. We weren’t surprised to learn...
Day 12: “A Valuable Box Office” As we know by Day 12, personalization is all about companies giving you what you want, when you want it. Companies can utilize personalization in their email marketing campaigns to create valued relationships between...