- Data Services
- Fraud Prevention
- Solutions
- Resources
- About Us
- Login
- Talk to an expert
- Try us for free
Consolidated resources on everything email address intelligence
Day 9: Grab their Attention An online retailer offers a large selection of products and brands that appeal to a wide-ranged audience. During your store-wide sale event, promote items that directly relate to individuals to give them more incentive to...
Day 8: “Leave a Lasting Impression” The key to pleasing your audience is to leave a lasting impression. One way to keep your users coming back to your site is through smart, personalized recommendations. For example, a restaurant reservation website...
Day 7: What’s in Your News? How great would it be if everyday when you sit down at your computer and open your browser to your familiar news site, the types of stories and events you typically browse were right...
Day 6: “Roll Out the Red Carpet” To create effective marketing buzz and reach new potential customers, identify your most influential, socially active customers and delight them. These “brand advocates” will talk, tweet, blog and/or write reviews about their experience,...
Day 5: Who’s In the Spotlight? In my inbox this morning I opened my ‘What’s New this Week” weekly email update from a movie provider I subscribe to. ‘The Last Airbender’ was highlighted front, center, and bolded as this week’s...
Day 4: Plant the Seed Use personalization to highlight and create promotions that are tailored to meet the specific interests of your customers, that otherwise may not have been considered. Promote a travel offer based on the top three cities...
Day 3: Get the Answers Without the Search A great benefit of personalization is that it allows for a more enjoyable experience day-to-day without any extra effort from your consumers or users. For example, when an aspiring artist logs into...
Day 2: Your Time is Precious You only have so much time in your day. A personalized experience means seeing the content, products, emails, and updates that you want to see – when you want to see it. This means...
AtData’s vision is to help create a more personalized world. We feel delivering a more personalized experience is the best gift you can give to your customers. In honor of the holiday season, we present to you “12 days of...
The Wall Street Journal’s recent article in the “What They Know” series discussed the problem of Facebook IDs being passed to ad networks. This is a serious potential privacy risk – and most Facebook applications are impacted by this issue....
Update-11.4.11: This article reflects our policies as of Fall 2010. Since that time, we’ve continued to update our policies in line with industry best practices, including those developed by the DMA, NAI and IAB. As our technology and products continue...
In a recent AdExchanger.com article, Rapleaf CEO Auren Hoffman wrote about the need for regulating online advertising and how doing so will help promote growth of the industry overall. Below is the full excerpt: The online advertising industry is going...