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Day 6: “Roll Out the Red Carpet” To create effective marketing buzz and reach new potential customers, identify your most influential, socially active customers and delight them. These “brand advocates” will talk, tweet, blog and/or write reviews about their experience,...
Day 5: Who’s In the Spotlight? In my inbox this morning I opened my ‘What’s New this Week” weekly email update from a movie provider I subscribe to. ‘The Last Airbender’ was highlighted front, center, and bolded as this week’s...
Day 4: Plant the Seed Use personalization to highlight and create promotions that are tailored to meet the specific interests of your customers, that otherwise may not have been considered. Promote a travel offer based on the top three cities...
Day 3: Get the Answers Without the Search A great benefit of personalization is that it allows for a more enjoyable experience day-to-day without any extra effort from your consumers or users. For example, when an aspiring artist logs into...
Day 2: Your Time is Precious You only have so much time in your day. A personalized experience means seeing the content, products, emails, and updates that you want to see – when you want to see it. This means...
AtData’s vision is to help create a more personalized world. We feel delivering a more personalized experience is the best gift you can give to your customers. In honor of the holiday season, we present to you “12 days of...
1. Gaining social insight + socializing CRM databases The first step towards better marketing is a better understanding of your customers, and companies are using TowerData to discover the “Four Ws” of their audience in order to personalize interactions and...
The political campaign space is ripe with innovation as politicos and technologists alike seek to find more efficient ways to create awareness, reach the right constituents, and ultimately win elections. As primary season gets into full-swing and campaigns across the...
In a time where people are drowning in information, these four tools aim to personalize your web surfing and email experience. You’d be surprised at how much more enjoyable being online can be — and how much better you can...
With the average inbox easily getting more than 40 new emails every day, it’s no surprise that people are drowning in emails. Even if you think your emails are important, people will probably ignore them (or scan them in under...
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