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Consolidated resources on everything email address intelligence
When you come across an insightful blog about email marketing like those on TowerData, it’s second nature to want to share the article with friends and colleagues within the industry. Ten years ago, you’d do so by emailing the link....
One of the biggest blows an email marketer can be dealt is shockingly low email deliverability. A good email deliverability rate to work toward, according to Ginger Shimp on BtoB Blog, is 90 percent, yet, according to Direct Marketing News,...
In our last article, we described how bad data can undermine email marketing and wreak havoc in all key areas of a business. Equally troubling were studies that showed that many businesses fail to recognize or ignore the problem. “Unfortunately,...
It’s not personal. Losing email subscribers is going to happen. In fact, those email unsubscribes may actually be good for your marketing – and your business. Here are three reasons why. Email Unsubscribes = Automatic Email List Cleaning It might...
Email marketing is like a journey of a thousand steps. But that journey doesn’t end when your email arrives in your subscriber’s inbox. There remains one final – and formidable – challenge: getting your email opened. So how can you...
Your role as an email marketing manager is not as defined as you may think. Yes, you manage all aspects of your company’s email campaigns, but you’re also a bit of a scientist, as well. You may not work in...
The welcome email may be the single most important email you send. Welcome emails are four times more likely to be opened than regular bulk emails and five times more likely to generate click throughs, according to eMarketer. They not...
Bad data is a widespread and costly problem that undermines not only email marketing campaigns, but all key areas of a business. The Data Warehousing Institute estimated that data quality problems cost U.S. businesses more than $600 billion a year,...
Email lists comprised of highly targeted prospects and customers deliver higher open and click-through rates and, ultimately, revenue. Therefore, acquiring email addresses for new prospects likely to respond to your email marketing campaigns should be top priority for all email...
As much as marketers would like to ask dozens of questions of visitors to their websites, the reality is that they must minimize the number of fields on forms or else no one will fill them out. If email is...
Before you can effectively implement an email marketing campaign (or any marketing initiative, for that matter), you must create a strategy around it. Without a comprehensive, clear strategy, your campaign will never meet or exceed your goals and objectives. Unfortunately,...
Increasing the number of their email subscribers enables marketers to cast a wider net – and can substantially boost the effectiveness of marketing efforts. Unfortunately, too few email marketers put conscientious effort into welcoming new subscribers, instead sending one measly,...
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