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With the Seattle Seahawks’ victory on Sunday, it’s been a full year since Super Bowl XLVII. That means a full year since Beyonce’s half-time show, a full year since the bowl-wide blackout, and a full year since Oreo brought the...
The increasing sophistication of email marketing and its widening role as a revenue generator is reflected in the surging adoption of marketing automation systems. With a strong email marketing program becoming ever more mission-critical, increasing numbers of companies are investing...
Without a doubt, email list growth may be the single most important metric email marketers track. There’s a lot of advice out there about the best ways to grow a list, so it can be tough to figure out the...
As buzzwords like “big data” and “data-driven marketing” get more and more coverage in the press, marketers are starting to double down on data in their plans for 2014. In a study from ExactTarget, big data topped the list of...
Email marketers are continually being told the path to success is to engage prospects and forge a relationship. However, there is some controversy about just what type of relationship consumers want to have with a brand, if any. On the...
As an online vendor, email is one of your most powerful marketing tools. It’s low-cost, low-maintenance and easily tracked. Plus, it produces the quickest sales. Nevertheless, it’s never good to put all your eggs in one basket- especially if you...
You’ve just sent out an amazing email campaign, but over the next few days, you watch as the opt-outs grow and grow. You start worrying. Should I clean my list? Should I dump the campaign and start over? Should I...
Does your email marketing strategy consist solely of telling your subscribers how great your company is? If so, you might be missing out. Content marketing has been generating quite a bit of buzz over the past few years for its...
Personalized email allows marketers to thrive in an era of big data and dynamic content. For all of its potential, though, email personalization sometimes gets a bad rap. In a recent survey of U.S. and U.K. online consumers, The Economist...
In my last post, I described the four basic methods that can be employed by all email marketers to boost revenues. In this post, I’ll focus on the leading-edge methods being adopted by top-tier email marketers to enable them to...
A recent Yesmail survey tellingly titled Data-Rich and Insight-Poor found that almost half of marketers said analyzing and applying data is their biggest data-related challenge. Big Data is a huge trend for email marketers, but it’s not always easy to...
While generating revenues is the goal of most email marketers, some are more skillful at monetizing their efforts than others. Surveys show the average return on email marketing is about $44 for every dollar spent. However, as Chad White notes,...
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