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As marketers, we see blogs and tweets and whitepapers touting the newest email best practices everywhere. But where do these best practices actually come from? An individual account? A company survey? There’s no guarantee that what works for one company...
When you’re responsible for managing hundreds or thousands of emails each week, it’s easy to rely on the same old templates, colors and messages. But a savvy marketer doesn’t just rest on his laurels. As we always say on this...
On July 1, 2014, Canada’s new Anti-Spam Law (CASL) will take effect. Though that may seem far in the future, it’s important for email marketers to start preparing for the law today. When one email mistakenly taken for spam can...
With the Seattle Seahawks’ victory on Sunday, it’s been a full year since Super Bowl XLVII. That means a full year since Beyonce’s half-time show, a full year since the bowl-wide blackout, and a full year since Oreo brought the...
The increasing sophistication of email marketing and its widening role as a revenue generator is reflected in the surging adoption of marketing automation systems. With a strong email marketing program becoming ever more mission-critical, increasing numbers of companies are investing...
Without a doubt, email list growth may be the single most important metric email marketers track. There’s a lot of advice out there about the best ways to grow a list, so it can be tough to figure out the...
As buzzwords like “big data” and “data-driven marketing” get more and more coverage in the press, marketers are starting to double down on data in their plans for 2014. In a study from ExactTarget, big data topped the list of...
Email marketers are continually being told the path to success is to engage prospects and forge a relationship. However, there is some controversy about just what type of relationship consumers want to have with a brand, if any. On the...
As an online vendor, email is one of your most powerful marketing tools. It’s low-cost, low-maintenance and easily tracked. Plus, it produces the quickest sales. Nevertheless, it’s never good to put all your eggs in one basket- especially if you...
You’ve just sent out an amazing email campaign, but over the next few days, you watch as the opt-outs grow and grow. You start worrying. Should I clean my list? Should I dump the campaign and start over? Should I...
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