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Today’s customer is a cross-channel shopper-they use different combinations of social media, instant messenger, email, mobile apps, tablets, smartphones, desktop computers, in-store browsing and now wearable technology to make a purchasing decision. If brands want to capitalize on every opportunity...
Last week I visited New York City for ad:tech, a semi-annual marketing and media technology event. This year’s ad:tech marks the 20th anniversary of the conference, which offers presentations by industry leaders, workshops and exhibitions of the latest technology. I’ve...
Have you ever had a friend who tries too hard? Perhaps they talk way too much but never say anything of value. Maybe they are a little too clingy. Or perhaps they embellish the truth or even lie to seem...
The DMA’s annual &THEN marketing conference, the nation’s longest-standing direct marketing conference and exhibition. With 11 consecutive years under our belt, it’s been an interesting journey as the show evolves from a traditional direct marketing conference to a modern digital...
The best marketers are always six months ahead of schedule. While the rest of the world is eagerly anticipating the start of the holiday season, these marketers have their sights set on the summer of 2017. Without question, email is...
With so many communication channels at our disposal, and an unprecedented degree of social connectedness, political elections have become intensely competitive and downright overwhelming. To defuse the situation, we voters have mastered the art of deflection. We toss direct mailers...
The first few correspondences with a new contact are the most important of the entire relationship. If done well, these interactions will pave the foundation for lifelong loyalty and repeat business. But, if done improperly, these interactions can kill the...
Did you know that the average shopping cart abandonment rate is more than 60 percent across the entire web? Ask any eCommerce business about their most challenging pain points, and they’re sure to mention this frustration. But while this widespread...
In just two months, the largest shopping season of the year will be under way, and most retailers are putting the final touches on their carefully crafted holiday campaigns. How can you make sure you’re getting the biggest return on...
Despite chatter that “snail mail” is becoming a trend of the past, marketers are still finding this channel incredibly lucrative. That’s because, while the digital space is becoming more and more crowded, the postal service is delivering fewer and fewer...
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