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Consolidated resources on everything email address intelligence
The year is quickly coming to a close, which means it’s time for one of our favorite traditions: TowerData’s annual email marketing predictions. As you prepare your 2017 email marketing strategy, make sure to keep the following trends and themes...
What’s better than spending a week in picturesque Park City, Utah enjoying powdery snow and copious amounts of steaming hot cocoa? Spending the week with some of the most innovative email marketing professionals in the industry, of course. The MediaPost...
Today, our email addresses are a critical piece of our identity-our passport to the digital world. Each time we create an account on a website, we enter an email address and, often, don’t think twice about it. When we started...
Getting started with email marketing is like looking under the hood of your car. Even if you’re not a mechanic, you likely have a general understanding of what you’re looking at-the engine, the battery, the windshield washer fluid reservoir. Similarly,...
Today’s customer is a cross-channel shopper-they use different combinations of social media, instant messenger, email, mobile apps, tablets, smartphones, desktop computers, in-store browsing and now wearable technology to make a purchasing decision. If brands want to capitalize on every opportunity...
Last week I visited New York City for ad:tech, a semi-annual marketing and media technology event. This year’s ad:tech marks the 20th anniversary of the conference, which offers presentations by industry leaders, workshops and exhibitions of the latest technology. I’ve...
Have you ever had a friend who tries too hard? Perhaps they talk way too much but never say anything of value. Maybe they are a little too clingy. Or perhaps they embellish the truth or even lie to seem...
The DMA’s annual &THEN marketing conference, the nation’s longest-standing direct marketing conference and exhibition. With 11 consecutive years under our belt, it’s been an interesting journey as the show evolves from a traditional direct marketing conference to a modern digital...
The best marketers are always six months ahead of schedule. While the rest of the world is eagerly anticipating the start of the holiday season, these marketers have their sights set on the summer of 2017. Without question, email is...
With so many communication channels at our disposal, and an unprecedented degree of social connectedness, political elections have become intensely competitive and downright overwhelming. To defuse the situation, we voters have mastered the art of deflection. We toss direct mailers...
The first few correspondences with a new contact are the most important of the entire relationship. If done well, these interactions will pave the foundation for lifelong loyalty and repeat business. But, if done improperly, these interactions can kill the...
Did you know that the average shopping cart abandonment rate is more than 60 percent across the entire web? Ask any eCommerce business about their most challenging pain points, and they’re sure to mention this frustration. But while this widespread...
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