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Consolidated resources on everything email address intelligence
If you’ve ever tried it, you know. Writing effective and compelling email copy can be one of the hardest jobs of an email marketer. You have limited space to connect with the reader, your copy must be tailored to the...
It’s easy to get swept up in industry buzzwords and high-profile announcements. But beyond the hype, there are some fascinating disruptions right now that get us excited. In our 2017 predictions, we discussed identity matching – how unifying data will...
You’ve created fantastic email copy you know will appeal to your audience. Not only that, the email’s design is engaging and optimized. You know this campaign will be a hit. But it takes more than relevant, engaging copy and design...
Creating compelling messaging that motivates buyers to take action is only one part of the email marketing equation. Another vital component is expanding the audience for those messages. In the past, we revealed five easy ways to grow your email...
If you’re new to abandoned cart email campaigns, read on. If you’re more of an expert, skip ahead. Abandoned carts plague the world of eCommerce.According to recent statistics, the phenomenon is staggering, with a cart abandonment rate of 78%. Cart...
Marketing trends may ebb and flow, but email marketing still delivers a higher ROI than any other digital channel. Even in 2017, email continues to outperform other mediums because it reaches every demographic, offering a powerful solution that appeals to...
You may think you know your email list pretty well, but if you haven’t used data to enrich your customer insights, you’re just looking at the tip of the iceberg. One great data-driven way to maximize your marketing efforts and...
It’s natural to be curious about the online behavior of customers and prospects. What social networks do they use most often? Which sources do they turn to for news? Thanks to new technology, the answers to these questions are no...
Today, consumers are buying more online than they are in stores – and for good reason. Thanks to speedy delivery options, consumers can get their products quickly while avoiding the long lines and crowds we often see at stores. That’s...
We’re excited to bring you this infographic from WebsiteBuilder. Scroll down to learn 119 facts about email marketing you may not know.
You’re a loyal customer who loves a brand’s boots, but suddenly, ads for their sleeping bags start popping up. What’s the deal? You’ve only ever bought their boots, and you’re more about the great indoors than the great outdoors. So...
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