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The consumer-brand relationship has evolved. The tough news? For brands, this means it’s no longer enough to push for a purchase, or even nurture with a mail, email or display campaign. It’s now imperative that brands know their customers –...
If Cinderella were around today, she would have ordered a carriage on Uber and scheduled her housecleaning on Handy. She would have RSVP’d to the ball on Google Calendar, and swiped right to find her Prince Charming. No “bibbidi-bobbidi-boo” or...
Even though its origin dates to 1736 the phrase “actions speak louder than words” is a guiding principle in modern marketing – or at least it should be. How a consumer interacts with a brand reveals more about his or...
As an email marketer, you know there are dozens of ways to slice and dice your contact list. From geographic location and age to product preference and level of engagement, each new campaign offers practically endless opportunities to test different...
If you’ve ever tried it, you know. Writing effective and compelling email copy can be one of the hardest jobs of an email marketer. You have limited space to connect with the reader, your copy must be tailored to the...
It’s easy to get swept up in industry buzzwords and high-profile announcements. But beyond the hype, there are some fascinating disruptions right now that get us excited. In our 2017 predictions, we discussed identity matching – how unifying data will...
You’ve created fantastic email copy you know will appeal to your audience. Not only that, the email’s design is engaging and optimized. You know this campaign will be a hit. But it takes more than relevant, engaging copy and design...
Creating compelling messaging that motivates buyers to take action is only one part of the email marketing equation. Another vital component is expanding the audience for those messages. In the past, we revealed five easy ways to grow your email...
If you’re new to abandoned cart email campaigns, read on. If you’re more of an expert, skip ahead. Abandoned carts plague the world of eCommerce.According to recent statistics, the phenomenon is staggering, with a cart abandonment rate of 78%. Cart...
Marketing trends may ebb and flow, but email marketing still delivers a higher ROI than any other digital channel. Even in 2017, email continues to outperform other mediums because it reaches every demographic, offering a powerful solution that appeals to...
You may think you know your email list pretty well, but if you haven’t used data to enrich your customer insights, you’re just looking at the tip of the iceberg. One great data-driven way to maximize your marketing efforts and...
It’s natural to be curious about the online behavior of customers and prospects. What social networks do they use most often? Which sources do they turn to for news? Thanks to new technology, the answers to these questions are no...
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