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Personalization is not synonymous with customization. Personalization and customization have long remained two of the most popular buzzwords in the modern marketing world. Unfortunately, as marketers, we’ve fallen into a bad habit of using the terms interchangeably when, in fact,...
Typos. Broken links. Incorrect data. Poor rendering. Did you feel a shiver run down your spine? These mistakes are the stuff of email marketing nightmares: the worst-case scenarios that keep marketers lying awake. These nightmares are worse than a bump...
Email Validation and regular data hygiene is a key part of email marketing best practices. That’s because maintaining a healthy relationship with Internet Service Providers and Email Service Providers is challenging. Plus, it’s tough to make it to the inbox...
Time for a pulse check: Is your email marketing looking a little dead? Maybe you’re experiencing these symptoms: You’re hitting hard bounces, or worse yet, spam traps Fewer people are signing up More people are unsubscribing Your email marketing needs...
Let’s call out the email marketing boogiemen and yetis for what they are: pure fiction. In email marketing, rumors spread as fast as middle school gossip. One outlet might write something inaccurate about email marketing best practices, and before you...
While social posts, blog articles, videos and most other published digital media can be edited or deleted post-launch, you can’t take back an email. For better or worse, once you’ve clicked “send,” the deed is done. But while even the...
Email generates huge ROI for retail and ecommerce marketers. For every $1 spent, email marketing generates $44 in sales, according to the DMA. Wow. But the inbox is crowded. Think of how many emails are sitting unread right now in...
Email is a big win for retail. In fact, four out of five SMB retailers say that email drives customer acquisition and retention. Retailers ranked it the best way to get customers and keep them loyal. But customers aren’t won...
Consumers buy more online than in stores – and for good reason. Thanks to services like Instacart, Amazon Prime and Postmates, there’s no need to wait in long lines or elbow through crowds. But the in-store experience is still vital....
Email is a retailer’s best friend. According to MarketingSherpa, marketers ranked email among the most successful channels. In fact, email is second only to organic search. No wonder. Email returns a huge ROI. For every $1 spent on email, it...
Marketers that use data to drive decisions are among the most successful. In fact, data-driven companies are more likely to have a competitive advantage, are more likely to increase profitability, and are six times more likely to be profitable year-over-year,...
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