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Articles covering anything to do with email and email address intelligence
It’s finally the season for travel, leisure and those long-awaited summer vacations your prospects have been dreaming about. While some people love the process of choosing a destination, the hotel and other aspects of a getaway, it can also feel...
In the business of turning contacts into customers, more and more direct marketers are opting for experimentation with email campaigns, and for good reason: Some data show email-only campaigns can perform up to 95 times better in terms of ROI...
This year, we encouraged all of our employees to take time from work and get outside to help make a difference. We would like to thank our employees for sharing their Earth Day activities, and thank all those making sustainable...
Religious holidays can be tricky to tie into promotional messaging, especially if the holiday itself has both religious and secular meanings. Take Easter, for example. Unlike in Christmas messaging, retailers generally don’t use the generic term “holidays” to cover Easter,...
We all use the catchphrase “spring cleaning,” but usually we’re talking about doing it around the house: hauling boxes of junk out of the basement, re-organizing the garage, power-washing porches, and raking the winter detritus from the yard to make...
At the Risk of Repeating Yourself… Have you noticed something different in your inbox lately? Actually, it’s not so much “different” as “the same.” That is, marketers resending email campaigns that you didn’t open, click or convert on the first...
According to a Nonprofit Donor Engagement Study released by NTEN, email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of...
If you’re seeking harbingers of spring, look no farther than your inbox. Spring is a relatively quiet time for email. Three of the year’s top 10 consumer holidays are over (Christmas, Valentine’s Day and Super Bowl, according to the National...
In my two earlier Only Influencers blog posts on customer loyalty and email, I focused mainly on converting B2C subscribers into loyal customers. But loyalty is a major concern for B2B marketers, too, especially for “Software as a Service” brands,...
Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email...
Recently, Phil Davis, AtData’s CBO, sat down for a quick fireside chat with a good friend and expert in fraud prevention for FinTech, Tim Li, CEO/Founder of Alchemy, a private labeled lending software company that powers BNPL, FinTechs and Banks...
At the surface, Email Validation is easy to understand. Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email...
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