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Articles covering anything to do with email and email address intelligence
Let’s face it: Not all online retailers are created equal. You’ve got the Davids and the Goliaths. The smaller, newer online merchants and the bigger, more established e-commerce megastores like Amazon and Wal-Mart. The Goliaths have giant marketing departments and...
What Is A Spamtrap? Spamtrap email addresses are “dummy” (but fully functional and deliverable) email addresses used for the express purpose of attracting spam. Any messages hitting these addresses are considered unsolicited bulk email. To summarize: A spamtrap is a...
You know you need clean data and you know how to do this, but now how do you get more money out of the database? Our suggestion: Start a great re-engagement campaign! We’ve got a two-step roadmap to re-engagement greatness,...
In general, Hide My Email adoption rates appear to be very low. However, for those offering Apple’s Single Sign-on within a mobile app, the stakes are much higher. The Apple iOS15 update released in September has had a material impact...
Brands spend big to drive traffic to their website – now more than ever before. Last year, digital ad spending surged by 15.9% percent, while social spending focused more on customer acquisition. But the majority of that web traffic will...
How to Warm-Up an IP Address You can’t run a marathon or sing an opera without warming up first. The same goes for sending email on a new IP address. Here are some IP warming best practices to get you...
In my first Only Influencers post, 8 Tips to Turn Subscribers into Loyalists, I shared tactical advice on how to use the power of email to help your subscribers become loyal customers. Each tip is something you could employ quickly...
Trust is not often achieved overnight. In marketing, as in personal relationships, trust and loyalty are earned over an extended period of time through positive, meaningful interactions. Every time your consumers enjoy a favorable experience with your brand, they inch...
We want to wish all of our readers a happy, healthy, and prosperous 2023! As we close out 2022, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry...
We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why...
It’s a real conundrum isn’t it? People like the abandoned cart email. It’s the best-converting email that eCommerce marketers send. Clearly, recipients view this email as important. Nearly half (44.1%) of all cart abandonment emails are opened. Over a tenth...
It’s no secret that creating an account for virtually anything now requires an email address, especially in FinTech. But just because someone enters an email into a registration form doesn’t always mean that the email address is real or belongs...
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