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Articles covering anything to do with email and email address intelligence
The following post was written by Amanda Gagnon, an Education Marketing Associate at AWeber Email Marketing, whose email marketing software services make it easy for you to build your email list and stay in touch with prospects. Your customers know...
JangoMail’s web-based e-mail broadcast and marketing system offers a unique marketing platform enabling brands to create and monitor advanced, custom newsletters to effectively message your audience base. Rated as a Top-Ten Web Service, JangoMail continually looks to stay ahead of...
The following is a guest blog post by Darren Lancaster, Co-Founder & President of GroupVine, who utilizes Rapleaf data to help transform today’s most ubiquitous, simple, and comfortable communication medium – email – from a static to an interactive environment....
The following is a guest blog post by Kara Trivunovic, Sr. Dir of Strategic Services at StrongMail (a leader in email marketing). StrongMail utilizes Rapleaf data to allow their customers (Travelocity, Zappos, IHG, and more) to leverage email marketing with...
Nearly 200 well-established, intelligent and influential attendees from a variety of industries all speaking/discussing/debating about the benefits & implications of personalization: how to use personalization to engage customer loyalty, or even enhance a doctor’s visit, what is to come, and...
For many marketers today, the name of the game isn’t getting new customers — it’s keeping and expanding on the customer relationships you already have. A generally accepted rule of thumb is that it costs six to seven times more...
Are you a budding entrepreneur promoting your business to bloggers, other entrepreneurs and investors? Or are you a PR person sending out tens of the same email each day, reaching out to publications on behalf of your client? Sure, you...
Here at Rapleaf, we’ve been thinking a lot about personalization lately. Companies from retail sites to travel sites to email service providers are constantly thinking about how they can offer their customers a more personalized and, therefore better, experience. A...
We came across a fascinating survey by Alterian on how marketers personalize their messages to their customers. According to this survey of over 1,000 marketers, 72% of them focus primarily on personalizing emails to their audiences. We weren’t surprised to learn...
Day 12: “A Valuable Box Office” As we know by Day 12, personalization is all about companies giving you what you want, when you want it. Companies can utilize personalization in their email marketing campaigns to create valued relationships between...
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