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Articles covering anything to do with email and email address intelligence
The following is a guest blog post by Darren Lancaster, Co-Founder & President of GroupVine, who utilizes Rapleaf data to help transform today’s most ubiquitous, simple, and comfortable communication medium – email – from a static to an interactive environment....
The following is a guest blog post by Kara Trivunovic, Sr. Dir of Strategic Services at StrongMail (a leader in email marketing). StrongMail utilizes Rapleaf data to allow their customers (Travelocity, Zappos, IHG, and more) to leverage email marketing with...
With so much talk centered on personalization lately, it’s hard not to notice how much personalization surfaces in our daily lives. It is a proven fact that when you receive an email that has your name on it, you feel...
Nearly 200 well-established, intelligent and influential attendees from a variety of industries all speaking/discussing/debating about the benefits & implications of personalization: how to use personalization to engage customer loyalty, or even enhance a doctor’s visit, what is to come, and...
For many marketers today, the name of the game isn’t getting new customers — it’s keeping and expanding on the customer relationships you already have. A generally accepted rule of thumb is that it costs six to seven times more...
Are you a budding entrepreneur promoting your business to bloggers, other entrepreneurs and investors? Or are you a PR person sending out tens of the same email each day, reaching out to publications on behalf of your client? Sure, you...
Here at Rapleaf, we’ve been thinking a lot about personalization lately. Companies from retail sites to travel sites to email service providers are constantly thinking about how they can offer their customers a more personalized and, therefore better, experience. A...
We came across a fascinating survey by Alterian on how marketers personalize their messages to their customers. According to this survey of over 1,000 marketers, 72% of them focus primarily on personalizing emails to their audiences. We weren’t surprised to learn...
Day 12: “A Valuable Box Office” As we know by Day 12, personalization is all about companies giving you what you want, when you want it. Companies can utilize personalization in their email marketing campaigns to create valued relationships between...
Day 11: “The Sound of Music” The right song can put anyone in a better mood. Whether we are working, studying or exercising, music can motivate us, reduces our stress, and help us focus. But how do we pick the...
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