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Articles covering anything to do with email and email address intelligence
Last month, Google published an article stating its research found “marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers.” If you’re like most marketers, this likely caught you off guard....
A great email can transform a prospect into a customer or a loyal customer into a brand advocate. It has the power to alter relationships, inspire engagement and change the way your subscribers interact with your brand forever. That is,...
If you’re looking to be a stronger marketer in 2016, you won’t find a more appropriate goal than resolving to make better use of your marketing data. Of course, for most of us, that’s easier said than done. While the...
Just because your email campaigns are doing well doesn’t mean they couldn’t be doing better. There are plenty of opportunities for fine-tuning your strategy to help increase opens, clicks and conversions. Your ultimate goal? To do more of the things...
Over the past few years, we’ve noticed an emerging trend in the marketing world: email marketing professionals no longer are focusing solely on email. As marketing teams break out of their silos, today’s email specialists are expected to take on...
Some myths are harmless. (The tooth fairy, for example.) Then there are myths that can cause your business a lot of turmoil-like misguided advice about email marketing. As we’ve discussed previously, while the Internet is rife with helpful information on...
We all know and fear the spam folder: the sad place where otherwise perfect messaging goes to die. Fail to follow correct email deliverability best practices, and your message is exiled to the land of no-return leads, the final resting...
When it comes to advice on your email marketing strategy, we hear a lot of conflicting rules. Of course, seasoned email marketers know there’s no silver bullet to transform results from zero to hero overnight. The truth is, what works...
Tomorrow evening, we’ll don our party hats for the last event of the holiday season and prepare to ring in a fresh start. For many, today is the last official working day of 2015. And as we reflect on the...
Growing your email list is one of the most important things you can do as a marketer-not just because it offers you the opportunity to communicate directly with your prospects, but because it’s your key to unbelievable amounts of consumer...
As I strolled through the Stein Lodge at the 2015 MediaPost Email Insider Summit last week, I noticed there was something distinctly different about the event than in years past. While the beautiful mountain views, skiing excursions, thoughtful panels and...
Location, location, location. This favorite real estate mantra is now vital to your email marketing strategy as well. When it comes to sending the most timely, relevant campaigns possible, leveraging the geographic location of your readers can give you a...
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