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Articles covering anything to do with email and email address intelligence
As an email marketer – and a consumer – you’ve likely seen some triggered emails in your own personal inbox. These messages are incredibly powerful when used correctly. Think about it: When was the last time you took advantage of...
Personal. Empathetic. Authentic. They’re words to live by, and also the core of HubSpot’s philosophy of creating a delightful customer experience. This theme both inspired us and taught us, from big name speakers (yes, we heard a moving talk with...
There’s no denying promotional emails tend to consume the bulk of an email marketing team’s creative energy. After all, these are the communications most often responsible for driving immediate action and bringing in a healthy ROI. And personalization takes that...
Opening a website only to have a pop-up box greet you is one of the most annoying online experiences. No one likes having to navigate through email sign up pop-ups to get to the information they really want, and if...
If you’ve ever cleaned out a closet, you know the fulfillment and satisfaction that comes with organizing and decluttering a space. Often, you discover items you forgot you had, eliminate junk you no longer need and have a much easier...
In email marketing, it often comes down to semantics. Copy needs to be casual yet informative, and persuasive but not pushy. It needs to be engaging, but also personal and friendly. That’s why our Marketing Operations Specialist, Kirsten Onsgard, wrote...
Technology and the rapid growth of data can be a double-edged sword for modern marketers. On one hand, you have access to more information and tools than ever before – but, on the other hand, trends and customer expectations shift...
Your email marketing campaigns are chugging along. Subscribers are engaged, open rates are satisfactory and conversions are strong. You’ve reached a state of marketing bliss – that cozy, unfamiliar and often fleeting feeling marketing professionals enjoy when the stars align...
Some things will never change: The sun will always rise in the east and set in the west. Popping bubble wrap will always be strangely soothing. The popularity of the Pet Rock will always be incomprehensible. However, when it comes...
Whether you’ve been an email marketer for several years or you’re fresh on the scene, there’s a good chance you’ve heard the term email validation. Email validation is often touted as one of the most powerful ways to improve email...
In an email marketer’s perfect world, subscribers would never have to leave their inbox to complete transactions. And while it’s pretty impressive that marketing emails have evolved from generic plaintext to highly personalized and remarkably interactive, more often than not,...
It’s time to leave behind flat, static emails. After all, if your current and potential customers wanted to consume motionless, non-shareable content, they’d just read a newspaper or a magazine. Reading your emails should be a dynamic, lively experience for...
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