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Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.
Transactional emails are a fundamental part of any marketing program – whether B2B or B2C. But even though transactional emails are often very simple, they are very powerful. For one, the open rate on a transactional email is far higher...
Guest Post by: Alessandra Gyben, GreenRope. Email marketing is still the most effective way to reach and convert your target market. According to this study we saw on SocialMediaToday, every $1 spent on email marketing generates $38 dollars in revenue!...
Companies big and small need to cater to their customers wants and needs. But don’t fret – customer demographic data is accessible, inexpensive and makes a big impact. Let’s understand why even SMBs need customer demographic data. Customers Expect Personalized...
Personalization has become a critical competitive differentiator, particularly in delivering a dynamite customer experience. We all like to feel remembered and appreciated. We all love our favorite restaurant where the hostess remembers our name. Personalization isn’t just about being remembered,...
With so much media competing for customers’ attention, it’s no wonder that marketers struggle with engagement. This is particularly true when it comes to email marketing – the inbox is clogged and messy, and filled with junk content that isn’t...
Marketers aren’t just challenged with getting customers to open and read their emails. They need customers to take action with their brand. That’s why understanding click-through rates are vital to knowing how well you are engaging your customers. Click-through rates...
It’s every marketer’s headache: You spend time crafting the perfect message for your subscribers with a clever subject and creative body. You hit send and, voila! Or so you expect. Instead, your open rate tanks. A small segment of your...
A great customer experience starts with the right first impression. And today, customer experience is more important than ever before. “The better you can improve the customer experience, the happier somebody will be with you, and the more likely they...
A new law in Vermont that went into effect this month will impose strict standards on how data brokers use and secure consumer data. Vermont’s Data Broker Regulation requires brokers that handle Vermont consumer data to register with the state...
What’s the next big thing in marketing? Wouldn’t we love to know – but we’ll give it our best educated prediction. At the end of last year, we predicted that AI would be huge. Isn’t that the truth? As a...
Email is regularly credited with offering the best ROI of all marketing channels. Recent figures put its average ROI at 122% (four times higher than other channels, including social media, paid search, and direct mail). Those are some impressive numbers,...
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