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Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.
Not everyone fills out that form or completes a purchase on your site, and that means you don’t get to add their contact data to your CRM for future offers or communication. So how do you get these key details...
Key Takeaways Essential for Personalized Marketing: Understanding customer demographics is crucial for creating personalized marketing strategies that resonate with specific audiences, leading to increased engagement and loyalty. Enhances Product and Service Relevance: Analyzing customer demographics enables businesses to tailor their...
Do you read every banner ad you see or every email you receive? Of course not, no one does. As consumers, we’re bombarded with offers everyday. Even marketers, who have a professional interest in them, are going to ignore or...
Paidacquisitioncan help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg,...
This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and...
A little personalization goes a long way in marketing campaigns. When used effectively, it results in increased engagement, stronger customer relationships and a cohesive cross-channel brand experience. But does something as simple as adding a first name or location-based content...
Choosing an email verification service is an important decision. No matter how diligent you are about scrubbing bad addresses from your email lists, they can still accumulate a big chunk of invalid, out-of-date or deliverable-but-risky addresses that bring no value...
Once you have a clean email list, marketing managers can focus their attention on the messages they’re sending. After years in the marketing industry, you know targeting all of your customers with the same message is simply wasted effort. You...
Fun fact: political campaign tactics and B2C marketing strategies aren’t that different. Whether working a presidential campaign or creating your next email for your brand’s loyalty club members, knowing how to engage your audience is critical. Here are 4 tips...
Getting quality traffic to the right pages can feel like a monumental achievement, but with a staggering 95% of website traffic either not converting or remaining anonymous, how can you maximize your advertising spend? One way to do so is...
You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list”...
The way in which brands communicate with customers is vastly changing. One of these shifts involves an increased reliance on email marketing and valid email addresses. To dive into the details of this rise in email marketing, we’ve gathered a...
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