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AtData Blog

Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

How 3 Brands Use Emotion in Email

Connecting with your customers begins with knowing your customers. And brands that know their customers can make a big impact by connecting with customers in a meaningful way. It’s all about emotional marketing, which empathizes with customers’ needs and tugs...
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Effective Email Marketing Begins with Knowing Your Customers

If you’re in the business of sending emails, you may already know for every $1 spent, an estimated $39 is gained. That’s an amazing rate of return that shows not only the cost-efficiency of the medium itself, but also its...
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3 Best Practices for Optimizing Images In Email Design

At first glance, not much seems to have changed in the last few years when it comes to using images in email. Email standards have not made much progress, and although services change and design sense advances, HTML still works...
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Travel Vertical: Retargeting Email Examples + Tips For Your Abandoned Cart, Site and Search Campaigns

The travel industry faces unique challenges in the world of eCommerce. Skift, the travel industries’ intelligence platform, mentioned two important thoughts in their report: “e-mail marketers are steering the industry’s course toward more reliable conversions” and “the time for marketers...
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How Long Is The Average Email Address?

The Hidden Risk in Your Web Forms: Too Small an Email Box We’ve all been there. You’re on a website, trying to sign up for a newsletter or create an account, and you encounter an email address field that’s clearly...
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Personalization, Automation and the Tools + Data You Need to Make an Impact

Sure, you could run a successful email marketing program without optimal personalization and automation, but would your ROI match up to your time and effort? There are countless tools and pieces of customer data at your disposal to make personalizing...
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3 Tips from Dad for Better Email Marketing

Your father didn’t have to be the world’s greatest email marketer in order to impart some valuable life lessons. In honor of Fathers Day, here are three timeless Dad-isms that also apply to email: Email Marketing Tips From Dad 1....
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Email: The Weapon Against Identity Fraud

This post is co-written by Timothy Li, CIO & Acting CMO of RealtyMogul.com. About 7% of U.S. residents age 16 or older, or 17.6 million Americans, were victims of identity fraud in 2014, according to Bureau of Labor Statistics. Chances...
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Stay tuned: TowerData is preparing for the cookie-pocalypse

Most email marketers know TowerData as a premier provider of Email Validation, data enhancement and email activity metrics like Open Data. However, we’re also an industry-leading resource for Identity resolution services that connect customer profiles across multiple channels. As the...
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How to Unlock the Power of Data Driven Direct Mail

Digital channels are growing more and more saturated. Why? Well, to put it simply, it costs virtually nothing to send an email, so companies send lots of them. However, there’s been a recent resurgence in eCommerce and retail returning to...
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Email Retargeting Strategies And Best Practices For Performance Email

Email retargeting, remarketing, and triggered email campaigns are some of the top performing tools for ecommerce marketers. They have evolved over the last decade and now include elements of performance marketing, as you can use them for prospective and anonymous...
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Connecting After Cookies: How Identity Matching powers people-based marketing

Email marketers know identity matching is a necessary tool for connecting customers across channels. In short, it provides the fuel for them to deliver people-based marketing powered by accurate, complete and connected information about people. But what is people-based marketing,...
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