- Data Services
- Fraud Prevention
- Solutions
- Resources
- About
- Contact Us
- Login
- Try us for free
Articles covering anything to do with email and email address intelligence
Sure, you could run a successful email marketing program without optimal personalization and automation, but would your ROI match up to your time and effort? There are countless tools and pieces of customer data at your disposal to make personalizing...
Your father didn’t have to be the world’s greatest email marketer in order to impart some valuable life lessons. In honor of Fathers Day, here are three timeless Dad-isms that also apply to email: Email Marketing Tips From Dad 1....
This post is co-written by Timothy Li, CIO & Acting CMO of RealtyMogul.com. About 7% of U.S. residents age 16 or older, or 17.6 million Americans, were victims of identity fraud in 2014, according to Bureau of Labor Statistics. Chances...
Most email marketers know TowerData as a premier provider of Email Validation, data enhancement and email activity metrics like Open Data. However, we’re also an industry-leading resource for Identity resolution services that connect customer profiles across multiple channels. As the...
Digital channels are growing more and more saturated. Why? Well, to put it simply, it costs virtually nothing to send an email, so companies send lots of them. However, there’s been a recent resurgence in eCommerce and retail returning to...
Email retargeting, remarketing, and triggered email campaigns are some of the top performing tools for ecommerce marketers. They have evolved over the last decade and now include elements of performance marketing, as you can use them for prospective and anonymous...
Email marketers know identity matching is a necessary tool for connecting customers across channels. In short, it provides the fuel for them to deliver people-based marketing powered by accurate, complete and connected information about people. But what is people-based marketing,...
As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about...
Email is the most effective way to reach visitors and convert them into customers. A report by Yes Lifecycle Marketing announced that: browse abandon triggers with subject lines under 30 characters generated open rates of 35.5%, while those with subject...
In order to strengthen the security of our API platform, TowerData is discontinuing support for Transport Layer Security (TLS) 1.0 and TLS 1.1 on the TowerData API on April 6, 2021.
Heart-shaped boxes of chocolate, a dozen roses and a bottle of champagne. Sure, those things are nice, but the real way to the heart is through a great email. OK, maybe that’s just us. While a great email may not...
As email marketers, you’ve definitely heard these terms before: validation, verification and hygiene. While they might seem to mean the same thing, these three processes have key differences that make all of them necessary for your email marketing program. Here...
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Payments
Technology Platforms
Tourism and Hospitality