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Articles covering anything to do with email and email address intelligence
Once the gold standard for measuring email campaign success, the reliability of email open rates is now being called into question due to evolving technology and tightening privacy standards.
Email validation is a critical process that ensures the emails you collect are accurate, active, and owned by the individuals who provided them. Understanding and implementing enhances deliverability and engagement rates.
Have you ever considered how central your email address is to your digital life? This is at the heart of AtData’s journey of innovation and transformation spanning over two decades focused on the email in digital identity.
Online transactions are fast and anonymous, which makes it harder to spot and stop fraud. For businesses to keep themselves and their customers safe, they need to understand the different types of ecommerce fraud and steps to prevent them.
Despite Gmail's AI blocking over 99.9% of spam, phishing, and malware — about 15 billion emails daily — Google believes it's still insufficient, leading to the introduction of new requirements for bulk email senders.
Digital fraud is rampant and evolving, prompting businesses to adopt advanced fraud prevention systems. Comprehensive fraud protection is necessary, not only to safeguard finances but also customer trust.
With nearly 100,000 new high-risk email domains emerging daily, AtData’s Domain Risk Score addresses the growing need to help demystify the complexities of email domains.
AtData's Head of Fraud and Data Strategy reveals insights on the Fintech Nexus Podcast, discussing the role AtData plays in the future of financial services, from his experience and collective efforts to combat fraud.
For decades, businesses have relied on demographics in understanding consumers. While effective, the rapid evolution in consumer behavior necessitates a shift in perspective. Enter the life-centric model.
Every digital interaction is like a step on a tightrope, delicately suspended above a landscape of endless possibilities and hidden pitfalls. Businesses tread a fine line, balancing the weight of customer experience on one side with the pressing need for...
Today's consumers are empowered, informed, and deeply engaged, demanding more than just products or services. How do we find the harmony between digital innovation and the human touch? Learn how email address intelligence can work to fortify customer relationships.
Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.