Prevent Fake Accounts

The Best Fraud Prevention Starts at Sign-Up

Fraudsters rely on weak verification processes to slip through unnoticed. They create fake accounts using disposable emails, bots, and slight variations of the same address. At first, these sign-ups might seem harmless, just another entry in your database.

But behind the scenes, they’re inflating your numbers, wasting resources, and opening the door to serious fraud.

AtData helps businesses stop fake accounts before they gain access. By analyzing email activity, domain reputation, and behavioral patterns, our fraud prevention tools flag high-risk sign-ups in real time—keeping fraudsters out while letting real customers in.

Fake Accounts Are More Than a Nuisance — They’re a Growing Threat

It starts with a single fake sign-up. Maybe it’s a fraudster looking to exploit a promo code or a bot generating thousands of accounts to manipulate your platform. At first, it seems minor, just another bad record.

But behind the scenes, the damage is already starting.

• Marketing budgets get wasted on fake leads, inflating user numbers and distorting performance metrics.
• Fraud teams chase down bad data instead of focusing on real threats.
• Operations slow down as bots flood your system, clogging workflows and consuming resources.

And then the real financial impact hits: promo abuse, chargebacks, and account takeovers that chip away at your revenue and erode trust. What seemed like just another sign-up has escalated into a costly, growing problem, and one that could have been stopped at the source.

Comprehensive Fraud Detection Factors

With billions of email activity signals processed every month, AtData provides real-time insights to detect and block fake accounts before they become a bigger issue.

Fraud prevention starts with understanding the email address behind every new sign-up. AtData’s fraud detection tools analyze:

• Email activity history to determine if an address has real engagement or was just created.
• Domain reputation to flag email providers frequently used for fraud.
• Behavioral patterns to detect unusual sign-up activity.
• Platform tumbling checks to identify small variations of the same email used for fraud rings.

Compounding Cost of Fake Accounts

Fake Data Distorts Your Insights

Every fraudulent account that slips through has real consequences for your business. When fake accounts flood your system, your database stops reflecting reality.

• You think you’re growing, but your user base is padded with fake profiles.
• Marketing budgets go toward non-existent customers, lowering campaign value.
• Fraud teams waste time chasing false leads instead of focusing on real threats.

Fraudulent Sign-Ups Lead to Revenue Loss

Fake accounts aren’t just an inconvenience, they open the door to serious financial risks.

• Fraud rings use fake emails to exploit promotions and loyalty rewards.
• Chargebacks increase as fraudulent purchases slip through weak verification.
• Compliance risks rise as fraudulent activity skews reporting and customer records.

Fighting Fraud Without Slowing Down Real Customers

A customer is ready to sign up, excited to redeem a promo, book a service, or make a purchase. But instead of having a smooth experience, they get stuck.

• Extra verification steps slow them down.
• Multiple authentication codes create frustration.
• Delays pile up, leading to drop-offs.

Accelerate Onboarding, Reduce Friction

Stopping fraud after the fact is expensive and complicated. Stopping it at account creation is smarter.

With many online engagements and transactions happening every day, there are more points of entry for a fraudster to infiltrate a business, and this starts with account creation and digital onboarding. The increase in digital fraud and the potential monetary impact it can have has forced organizations to push unnecessary friction onto their customers as well as their internal teams to ensure the end-user is legitimate.

Block fraudulent accounts at sign-up with real-time email address intelligence. Prevent promo abuse, chargebacks, and compliance risks before they impact your bottom line. Ensure fraud teams focus on real threats instead of filtering out fake accounts.