Risk Scoring

AtData’s Risk Score

AtData’s Risk Score is a key part of our comprehensive fraud solution, helping to make your fraud detection smarter and stronger. The Risk Score uses AtData’s proprietary email data to not only enhance your existing strategy but also create a solid foundation for decision-making about fraud, helping you protect your business effectively and efficiently.

Understanding that each business faces unique challenges, it is designed to be inherently adaptable to fit the specifics of your operational needs. Whether you’re a big company or small business, the Risk Score scales to meet your demands.

Why Choose the AtData Risk Score?

Risk Score is built on a foundation of comprehensive fraud detection factors, from behavioral insights to domain risk analysis, for a multi-dimensional approach to securing your operations. The Risk Score model is built upon a machine learning framework that examines vast datasets. This dynamic model integrates a wide range of risk variables, each selected for its impact on identifying potential fraud. From historical data patterns to real-time interactions, the model continuously refines its assessments to guarantee accuracy and relevance.

Core Features to Determine Risk

• Behavioral Insights

  Understanding email behavior is fundamental in distinguishing between genuine users and potential fraudsters. Our Risk Score utilizes behavioral insights to decipher the legitimacy of an email through metrics like Email Age, Velocity, and Popularity, providing a deeper insight into user behaviors. This offers a granular view of email activity, empowering you to make informed decisions with confidence.

  • Email Age: The Email Age is the historical footprint that shows the longevity and stability of an email address. An email with a longstanding history typically indicates a genuine user, whereas a newly created email might warrant closer scrutiny.
  • Email Velocity: This metric measures the rate at which an email engages in transactions or communications over a defined period. High velocity might signal rapid, possibly suspicious activities, while a consistent, moderate pace suggests normal usage patterns.
  • Email Popularity: Email Popularity offers a lens into the social footprint of an email address, reflecting its overall acceptance and usage across platforms. An email frequently encountered in legitimate contexts is deemed ‘popular,’ serving as proof of its authenticity. Conversely, an email that rarely appears or is associated with questionable activities might raise red flags.

• Platform Tumbling Check

  Targets fraudsters using cleverly altered email sequences, analyzing variations to enhance scam detection and secure your platform against advanced fraudulent activities.

• Name and Postal Correlation

  This feature cross-verifies user-provided names and postal addresses against our historical database to prevent identity fraud, reinforcing the trustworthiness of transactions on your platform.

• Email and Address Anomaly Detection

  We identify and alert you to unusual patterns, such as a single email linked to multiple postal addresses, which helps to anticipate and address sophisticated fraud tactics that exploit address irregularities.

• Domain Risk Analysis

  Stay proactive with our real-time email domain risk assessments. We offer early warnings of potential threats by continuously evaluating risk activities, allowing you to safeguard your operations against emerging domain-based risks.
  
  Our latest innovation, the Domain Risk Score, specifically targets the rapid identification of high-risk email domains, providing an essential tool for immediate threat response. In today’s digital age, where new threats emerge daily, the Domain Risk Score is your first line of defense.

• IP Verification and Email Validation

  Our services provide a comprehensive overview of IP trust levels and rigorously validate email addresses to ensure integrity. These tools are important for maintaining secure and reliable interactions, filtering out risky or inactive contacts.

• Fraud Consortium

  Leverages collective intelligence by aggregating and sharing fraud indicators across the network to enhance your fraud detection and prevention capabilities for improved security.

The AtData Advantage

With over 20 years of experience, AtData leads the industry in Email Address Intelligence. Our system processes billions of email events monthly, boasting a 99% email recognition rate. Our direct partnerships, custom modeling capabilities, and swift API integration ensure you’re always ahead in the fast-paced digital world.