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We recently took part in a webinar panel with our friends at Lob to discuss data-driven direct mail marketing. Throughout the hour, we discussed the misconceptions surrounding direct mail marketing, how to retrieve postal data, and the benefits of personalization...
Personal convictions might suggest that snail mail is obsolete in today’s modern era of social media and mobile technology, and who acknowledges it anymore? Actually, snail mail is not dead, and direct mail is more effective than ever. It’s a...
Effective marketing has to meet consumers where they are across all channels and should feel personal to each. That’s where customer identity matching comes into play. Without that consistent connection of offline, online, mobile and onsite behavior to email behavior,...
Customers expect consistency. Today’s customers are on every platform and expect brands to act – and react – accordingly. Think about it: When you turn on Netflix, your shows are ready to go in the queue. You answer Slack messages...
Customers expect personalized customer experiences. But in order to deliver, brands need to know who their customers are. Real-time, accurate third-party data is key. By enriching your customer records with everything from zip codes to homeowner status, you can uncover...
Multichannel marketing means understanding how customers interact with your brand in every channel. What’s key is establishing a single view of the customer by using a central identifier. A universal, central ID makes it possible for companies to follow customers...
Marketers who leverage Identity Matching create seamless customer journeys by connecting user behavior, demographics and other identifiers across channels. By connecting all of their disconnected datapoints, marketers create a single and complete picture of their customer. These insights lead to...
Personalization is an imperative for the customer experience. Marketers know this: 88% believe that their customers expect a personalized experience, and nearly all believe that personalization advances relationships with customers. But you can’t personalize unless you can identify your customers...
Knowing your customers is essential to understanding their needs and providing a personalized, seamless experience. The key is Identity Matching: connecting each identifier and creating a single, unified picture of your customer. This process allows marketers to stitch together disparate...
Yes Lifecycle Marketing released their2017 Email Benchmark Report, with a view to how email marketing will be affected in 2018. Here are the Top 3 points we took from the report: #1 – Triggered email campaigns perform 2x better than...
It’s natural to be curious about the online behavior of customers and prospects. What social networks do they use most often? Which sources do they turn to for news? Thanks to new technology, the answers to these questions are no...
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