- Data Services
- Fraud Prevention
- Solutions
- Resources
- About
- Contact Us
- Login
- Try us for free
Year-end campaigns can significantly boost revenue — however, achieving long-term success requires a much deeper understanding. To stay competitive, ecommerce businesses need to bring data to the forefront of their strategy.
When it comes to lead generation, the last thing you want is leads that feel like they’re in an identity crisis. Unfortunately, that’s often the case. If you don’t know who leads are, it can spell disaster for growth.
In today’s hyper-competitive market, the success of your business hinges on a crucial factor: the quality of your leads. Download our guide and take the first step towards superior lead quality.
Email’s role has expanded beyond a means of communication to become a key player in our digital identity, linking disparate online activities and serving as a foundational element in modern business strategies, marketing, and data collection.
Effective identity resolution stands as a cornerstone for any business aiming to unlock customer insights and forge meaningful connections. This capability allows businesses to create a unified customer view, optimizing marketing strategies and engagement in a data-driven world.
Building a successful first-party data strategy is an opportunity ripe with challenges - demanding an adept handling of scaling data efforts, ensuring cleanliness, battling data decay, and navigating the labyrinth of privacy regulations.
For decades, businesses have relied on demographics in understanding consumers. While effective, the rapid evolution in consumer behavior necessitates a shift in perspective. Enter the life-centric model.
Modern channels offer diverse and rich opportunities for engagement, but they also demand businesses to be more adaptive and responsive to the ever-changing needs and behaviors of their customers.
We explore the power of email address intelligence and its role in driving successful data-driven strategies across your organization to unlock valuable insights, enable personalized marketing, and enhance business performance.
In today's data-driven world, businesses rely heavily on customer data to gain insights and make informed decisions. However, collecting customer data should not be a one-time event, it must be an ongoing process that evolves with the customer journey.
To build effective, personalized campaigns that convert, marketers and data-driven organizations need to start with a strong foundation. That means prioritizing and understanding their consumers’ digital identities.
Congratulations for surviving the ups and downs of 2022! In 2022, digital marketers were hard at work staying on top of the 2022 trends – masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of...