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How do you build customer engagement? You put a ring on it! (OK, not that kind of engagement.) Instead – just like with any healthy relationship – you show customers you like them and build a relationship with them over...
If we were asked to boil down email marketing into eight words or less, we would say: Right People + Right Message + Right Time = Email ROI. Unfortunately, accomplishing this success is slightly more difficult than this statement might...
Creating new and unique holiday emails is hard enough; and now that Christmas promotions start in October, marketers need to be ten steps ahead of the holiday marketing game. Here are five well-designed emails for Veteran’s Day across several industries...
You already know you should implement an email validation service to keep your customer contact database up to date. You’ve heard verification services can improve client reach and reduce the danger of damaging your sender reputation. But with so many...
Before we begin, let’s remember that personalization and segmentation are related terms, but notably different. How? Take a look at the definitions: Personalization is when a system tailors an experience based on a consumer’s previous behavior, demographics and/or household makeup....
Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets creates a market worth more than $10.1 Billion...
I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data. Two questions in particular keep...
The world of marketing has changed over the past 15 years. With digital marketing and other social platforms surging to the top of how people connect and interact, it is no surprise that many businesses are capitalizing in improving customer...
The holiday season is upon us, and for many it’s the most hectic time of year. It’s easy to get swept up in the busy-ness, but your customers are expecting to hear from you! To keep connecting with customers and...
Why do you remember some advertisements clearly but forget thousands of others? It’s not magic employed by successful brands to capture their audience (if only it were that easy). The answer is much simpler: emotional targeting. Emotional marketing offers the...
As businesses are trying to reopen and draw back customers, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo hoo, we’re reopening!”...
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