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Before we begin, let’s remember that personalization and segmentation are related terms, but notably different. How? Take a look at the definitions: Personalization is when a system tailors an experience based on a consumer’s previous behavior, demographics and/or household makeup....
Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets creates a market worth more than $10.1 Billion...
I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data. Two questions in particular keep...
The world of marketing has changed over the past 15 years. With digital marketing and other social platforms surging to the top of how people connect and interact, it is no surprise that many businesses are capitalizing in improving customer...
The holiday season is upon us, and for many it’s the most hectic time of year. It’s easy to get swept up in the busy-ness, but your customers are expecting to hear from you! To keep connecting with customers and...
Why do you remember some advertisements clearly but forget thousands of others? It’s not magic employed by successful brands to capture their audience (if only it were that easy). The answer is much simpler: emotional targeting. Emotional marketing offers the...
As businesses are trying to reopen and draw back customers, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo hoo, we’re reopening!”...
The sender name (also called the “from” name or line) is a key element of your email message, but it doesn’t get nearly as much attention as its inbox companion, the subject line. Getting the sender name right is more...
Starting a new email campaign is a little like going back to school. And just as students spend their first few days of class brushing up on the basics, so too should marketers. With fall right around the corner and...
We are just days away from May 25, when the sweeping set of regulations called GDPR goes into effect and changes the way companies within and beyond the European Union manage data acquisition, privacy and protection. Marketers are getting serious...
We know that Email Validation is a vital practice for B2C email marketers to ensure they reach their customers and avoid bad data. For one, email lists decay by about 22.5% per year on average. But in the B2B space,...
Every email marketer has an unengaged file, and, typically, those unengaged files end up being pretty large in comparison to the engaged files. Why? How did we get here? And how can we decrease the number of unengaged contacts? How...
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