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Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from leaders in the nonprofit marketing world. 1. The list churn struggle is real It doesn’t matter if your...
And when we say “free,” we mean it. We know, we know. It’s August. You’re probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights. But we’d like to encourage you to think ahead to...
At one time or another, we’ve all fallen prey to a bit of attractive misinformation. Whether passed along by a well-meaning friend or a misguided blogger, myths often originate from our most trusted sources. However, while some myths are completely...
Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Big-name companies like Bed Bath & Beyond and Office Depot...
Although school has been out only a couple of weeks in many parts of the U.S., back to school email campaigns have already started trickling into our inboxes. Too soon, you say? No, because shoppers have already begun to fill...
1. Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well. Always tie your search...
While email marketing can produce tremendous returns, some care and attention is required to achieve the greatest results. Creating a successful email program depends on building and maintaining a high-quality email database, then having the discipline to maintain the database...
Memorial Day means that the unofficial start of summer is finally here! Most people will probably spent the long weekend grilling and chilling. You’ll also notice the overload of holiday emails in your inbox. Here are three Memorial Day email...
Father’s Day occupies a strange place in the email marketing calendar, coming in near the end of an almost nonstop promotional period that begins with Easter, runs through Mother’s Day, Memorial Day and Graduation and wrapping with July Fourth promotions....
It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and...
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