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As our inbox gets flooded with more and more emails daily, it’s becoming increasingly important as marketers that we develop relevant content that our email subscribers will want to open and read. As technology, business, and consumer behaviors change, email...
The debate continues but over the last several years email still remains one of the most preferred marketing tools and communication channels for marketers today. While Email marketing techniques and best practices have evolved and every marketing program has different...
Once you understand the effectiveness of email marketing, a key goal should be to get more emails. The more email addresses you accumulate, the more customers you will reach and the more revenues you will generate. Moreover, because you inevitably...
As a revenue generator, email marketing is the king of marketing channels. Studies consistently show that email marketing is among the top most effective marketing tactics and is the marketing method that yields the best return on investment (ROI). Studies...
Undeliverable emails can take a serious toll on your marketing effectiveness. Critical to successful email delivery is your reputation, which can be harmed when too many emails bounce or are branded as spam. Indeed, a study by Return Path found...
Smart email marketers know that leveraging customer data is the key to creating relevant and effective email marketing campaigns. Tying into customer databases allows marketers to segment emails to consumers based on key demographic and preference data. And people are...
For organizations unaware of the value of email appending, adding missing email addresses to your existing customer records is a fast, easy way to boost sales and reduce costs. On the flip side, sitting on records with gaps and holes...
It’s fair to assume that customers opt in to receiving emails from your business because they’re interested in staying in touch and being kept up to date with news, specials, or promotions. However, with inboxes becoming more and more cluttered,...
The following is a guest post from Johnathan Conlon, an Email Operations Manager at one of the world’s largest publishing houses in London. As 2011 starts to become a fading memory, I could reflect on a year filled with talk...
Based off their Email Marketing Summit, which occurred in early December of 2011, Media Post compiled a great list of Email-Related companies to watch for this upcoming year. While we are thrilled to make the list ourselves, be sure to...
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