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The quality of your email list determines whether you are a top-tier online marketer, which is why the effort put into email verification and overall list hygiene pays off handsomely. As Econsultancy/Adestra’s “Email Marketing Industry Census 2012” study relates, “We...
Putting together an email marketing campaign and hitting inboxes is no longer enough, and it hasn’t been for quite some time. Today, consumers are much more cautious and selective with their spending dollars and are significantly less loyal to any...
The following is a guest post is written by Lior Levin: E-mail marketing is a key way to directly connect with customers who have given you permission to send them offers, promotions, and product information on a regular basis. This...
How to deal with inactive email addresses is a problem that has generated a lot of debate and commentary. As Mick Griffin on the Email Marketing Tips Blog reported, “We’re hearing it at industry events and on blogs, everywhere the...
One of the dangers email marketers face is that their lists may include spam traps – email addresses that cause a service provider or blacklist organization to flag their company’s email as spam. Spam, as most of us know, are...
As our inbox gets flooded with more and more emails daily, it’s becoming increasingly important as marketers that we develop relevant content that our email subscribers will want to open and read. As technology, business, and consumer behaviors change, email...
The debate continues but over the last several years email still remains one of the most preferred marketing tools and communication channels for marketers today. While Email marketing techniques and best practices have evolved and every marketing program has different...
Once you understand the effectiveness of email marketing, a key goal should be to get more emails. The more email addresses you accumulate, the more customers you will reach and the more revenues you will generate. Moreover, because you inevitably...
As a revenue generator, email marketing is the king of marketing channels. Studies consistently show that email marketing is among the top most effective marketing tactics and is the marketing method that yields the best return on investment (ROI). Studies...
Undeliverable emails can take a serious toll on your marketing effectiveness. Critical to successful email delivery is your reputation, which can be harmed when too many emails bounce or are branded as spam. Indeed, a study by Return Path found...
Smart email marketers know that leveraging customer data is the key to creating relevant and effective email marketing campaigns. Tying into customer databases allows marketers to segment emails to consumers based on key demographic and preference data. And people are...
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