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Email continues to be a strong generator of website traffic and revenue, according to Email Market Study: Email Acquisition and Engagement Tactics, a study conducted by Experian Marketing Services last month. The study also demonstrates that because email communications have...
The primacy of email as an effective marketing tool continues to rise, with studies showing email continuing to be the most popular marketing and sales channel and the one generating the highest ROI. For marketers, the key direction-and key challenge-is...
For marketers eager to boost their email marketing results, list segmentation has become the leading strategic approach. The more data you can collect about prospects’ tastes and behavior and the better you can apply that information to targeted marketing, the...
Over fifty years ago statistician and Japanese business guru, W.E. Deming, declared “In God we trust; all others must bring data.” And bring data they have. In 2013, already dubbed “the year of big data,” 2.5 quintillion bytes of data...
As a New Year rolls in, it’s a perfect time to look at the key trends and predictions experts have offered for email marketing in 2013. A good number of prognosticators point to more refined targeting, personalization, mobile marketing, social...
Now more than ever, marketers are collecting high volumes of data from multiple sources, including offline behaviors and online actions via social media, email and websites. By using analytical tools, we can use this data to move beyond mass marketing...
We just got back from the Email Insider Summit in Park City Utah. I know what you’re thinking, ‘sweet place for a boondoggle’. You’re not wrong. Jokes aside, there’s something about mountain air that provides a top notch setting for...
All the work you put into in creating compelling emails is wasted if the emails you send never make it to your recipients’ inbox, which is why experts put so much emphasis on deliverability. As Return Path reported in its...
As I pull my skis out of the attic and tune them up for the trek out to the Email Insider Summit in Park City Utah tomorrow, I reflect back upon what a wild year it’s been indeed. A year...
Testing enables you to refine your content to boost reader engagement, response rates, and revenues. However, as Mike Hotz on clickz.com notes, while email marketers list testing as one of their top priorities year after year, “most do no testing...
What attracts prospects and wins business is the content you provide, which is why so many experts assert that “content is king” in email marketing. Indeed, findandconvert.com states flatly that your content IS your marketing, pointing out that “interesting content...
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