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Now more than ever, marketers are collecting high volumes of data from multiple sources, including offline behaviors and online actions via social media, email and websites. By using analytical tools, we can use this data to move beyond mass marketing...
We just got back from the Email Insider Summit in Park City Utah. I know what you’re thinking, ‘sweet place for a boondoggle’. You’re not wrong. Jokes aside, there’s something about mountain air that provides a top notch setting for...
All the work you put into in creating compelling emails is wasted if the emails you send never make it to your recipients’ inbox, which is why experts put so much emphasis on deliverability. As Return Path reported in its...
As I pull my skis out of the attic and tune them up for the trek out to the Email Insider Summit in Park City Utah tomorrow, I reflect back upon what a wild year it’s been indeed. A year...
Testing enables you to refine your content to boost reader engagement, response rates, and revenues. However, as Mike Hotz on clickz.com notes, while email marketers list testing as one of their top priorities year after year, “most do no testing...
What attracts prospects and wins business is the content you provide, which is why so many experts assert that “content is king” in email marketing. Indeed, findandconvert.com states flatly that your content IS your marketing, pointing out that “interesting content...
The holiday season provides an opportunity for email marketers to add new twists to their campaigns and to offer special deals and content. For particular sectors like retail, holidays are critical, with a large portion of yearly sales (25% to...
Fun fact: While Al Gore may have invented the internet, Amazon is the one running it these days. Web services like Netflix, Reddit, Foursquare, Airbnb, LiveRamp, Rapleaf, Pinterest, TMZ, and many many more, all had issues on Monday when Amazon’s...
With the art of email marketing advancing at a rapid pace and becoming increasingly more sophisticated, relevancy has emerged as a key factor for achieving top-tier email marketing success. Indeed, many experts see success or failure hinging on the degree...
As the latest trends in email marketing show, we are moving in a direction in which email marketing is becoming more sophisticated as more intelligence is gathered and used to conduct ever more focused and refined email campaigns. This “intelligent...
The following comes courtesy from our friends at LiveIntent: The Pew Research Center in collaboration with The Economist Group just released new mobile device usage stats showing email as the reigning champ of activity on both tablets and smartphones. Despite...
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