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How can you build more trust? You have to uphold the value exchange that occurs at opt-in. They give you something of value (their email address) in exchange for whatever you have promised, but trust-building begins even before that. These...
As the holiday season approaches, the volume of email communications grows. This increase in frequency means your audience’s inboxes will soon become inundated with messages from competing brands, making it more challenging for your emails to stand out. Fortunately, even...
For most, family knows you better than anyone else. Family is there for you to rely on, know what you need when you need it, and always help you solve a problem. As we approach Thanksgiving, and many will spend...
A welcome email series is one of the best ways to make a good first impression on your new customers and subscribers all year long, but it’s even more important in the holiday season when you greet floods of new...
Q4 holiday email campaigns are just around the corner, and every marketer’s goal is to improve on last year’s results. But have you taken the necessary steps to ensure your campaigns are optimized for deliverability, personalization, and overall brand engagement?...
As summer ends and Q4 nears, it’s time to ready your holiday campaigns and prepare for what promises to be another record-setting shopping season. According to Insider predictions, US retail spending will rise more than 3% this year, topping $1.26...
In 2021, FreshAddress merged with TowerData; in May 2022 we announced a rebrand as AtData. As part of the rebranding effort, we created a new company story, rethinking what our company represents. With all of the mergers and acquisitions in...
Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from leaders in the nonprofit marketing world. 1. The list churn struggle is real It doesn’t matter if your...
And when we say “free,” we mean it. We know, we know. It’s August. You’re probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights. But we’d like to encourage you to think ahead to...
At one time or another, we’ve all fallen prey to a bit of attractive misinformation. Whether passed along by a well-meaning friend or a misguided blogger, myths often originate from our most trusted sources. However, while some myths are completely...
Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Big-name companies like Bed Bath & Beyond and Office Depot...
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