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Just a few years ago, some industry experts were predicting the demise of traditional email marketing in favor of newer channels like social media. Fortunately, we’re delighted to say reports of email marketing’s imminent death are not only greatly exaggerated,...
As we’ve discussed previously, the more active your email list, the greater your email deliverability. However, measuring subscriber activity can pose significant challenges. For example, what if an inactive subscriber is actually an active email user on other lists, but...
If your marketing strategy was a Thanksgiving table, your website would be the turkey. It’s the plat de résistance-the hub from which all customers emerge. But, just as a turkey alone would make for a bland meal, your website thrives...
In our digital world, consumers are met with thousands of messages daily. From remarketing to video pre-roll, banners to sponsored social posts, we’re almost always surrounded by brand communications. With so many messages happening simultaneously, traditional strategies simply aren’t enough...
What is the single best time to interact with your customers? Right after they’ve interacted with you. Triggered email marketing campaigns can generate open rates 30 percent to 50 percent higher than open rates for traditional email campaigns. If you’re...
When it comes to email marketing, it’s not always about you. Sorry to bruise your ego, but it’s the truth. Your email marketing should always be about the needs and interests of your customers. Sometimes, catering to your customers means...
Are you ready to re-engage dormant and inactive subscribers? TowerData, the leading provider of email data solutions, has developed an innovative new product to help you achieve these goals so you can boost the size of your target audience and...
Every email list contains inactive subscribers. But smart marketers do everything they can to win them back to regain lost sales and improve their sender reputations. Add to that the fact the costs associated with acquiring new customers are steep,...
We’ve all heard the statistics that it costs more to acquire new customers than it does to keep existing ones. Yet many marketers continue to struggle with building customer relationships that last. Fortunately, advances in marketing technology are empowering the...
Few things in life are more frustrating than trying your hardest and coming up empty. If you’re an email marketer struggling to get results, the complexity of everything you do can make it tough to know where to look for...
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