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The best marketers are always six months ahead of schedule. While the rest of the world is eagerly anticipating the start of the holiday season, these marketers have their sights set on the summer of 2017. Without question, email is...
With so many communication channels at our disposal, and an unprecedented degree of social connectedness, political elections have become intensely competitive and downright overwhelming. To defuse the situation, we voters have mastered the art of deflection. We toss direct mailers...
Labor Day has come and gone, kids have returned to school and most marketers are counting the days until they can launch their holiday campaigns and finish out another successful year. But before we file away our summertime memories and...
Despite all the intelligence and data available to us, it’s sometimes difficult for marketers to determine why one email campaign is a mega success that yields an enormous percentage of clicks, opens and conversions, while another is a dud. This...
Email marketing remains one of the most powerful lead generators for any organization. In fact, 73% of marketers agree email marketing is core to their business. Given the importance of this channel, the mere thought of switching to a new...
Marketing and advertising have come a long way since the 1960s. The well-dressed, martini-swilling, creative-driven advertising executives of the mid-century-as portrayed in “Mad Men”-remind us that tried-and-true marketing strategies, like audience-centric messaging, are still the cornerstone of modern marketing. But...
People’s attention spans seem to get shorter and shorter every year. Recent attention span statistics show the average attention span today is only 8.25 seconds, which is nearly four seconds shorter than 15 years ago. For a marketing standpoint, this...
When was the last time someone forwarded you an email? If you’re like me, it probably hasn’t happened in quite awhile. But that doesn’t mean people aren’t still sharing great email content with their friends, family and other contacts. More...
Transactional emails are key to any email strategy because they empower users to take a next action. In the most basic sense, a transactional email is sent to someone because of their inaction or a specific action they took. These...
It may be summertime, but some people are already planning for the holidays, especially retail marketers. It’s never too early to start strategizing your email marketing plan to drive sales and revenue this holiday season, and for good reason-in 2014,...
According to a 2016 report from the Content Marketing Institute, 76 percent of B2B marketers will create more content this year than they did in 2015. And for 57 percent of survey respondents, finding more and better ways to repurpose...
Email marketers sometimes have a bad habit of being too wordy, which means achieving the proper balance between providing adequate information and not overdoing the details makes email optimization challenging. But if your subject line enticed the recipient enough to...
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