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What’s better than spending a week in picturesque Park City, Utah enjoying powdery snow and copious amounts of steaming hot cocoa? Spending the week with some of the most innovative email marketing professionals in the industry, of course. The MediaPost...
Getting started with email marketing is like looking under the hood of your car. Even if you’re not a mechanic, you likely have a general understanding of what you’re looking at-the engine, the battery, the windshield washer fluid reservoir. Similarly,...
Today’s customer is a cross-channel shopper-they use different combinations of social media, instant messenger, email, mobile apps, tablets, smartphones, desktop computers, in-store browsing and now wearable technology to make a purchasing decision. If brands want to capitalize on every opportunity...
Have you ever had a friend who tries too hard? Perhaps they talk way too much but never say anything of value. Maybe they are a little too clingy. Or perhaps they embellish the truth or even lie to seem...
The DMA’s annual &THEN marketing conference, the nation’s longest-standing direct marketing conference and exhibition. With 11 consecutive years under our belt, it’s been an interesting journey as the show evolves from a traditional direct marketing conference to a modern digital...
The best marketers are always six months ahead of schedule. While the rest of the world is eagerly anticipating the start of the holiday season, these marketers have their sights set on the summer of 2017. Without question, email is...
With so many communication channels at our disposal, and an unprecedented degree of social connectedness, political elections have become intensely competitive and downright overwhelming. To defuse the situation, we voters have mastered the art of deflection. We toss direct mailers...
Labor Day has come and gone, kids have returned to school and most marketers are counting the days until they can launch their holiday campaigns and finish out another successful year. But before we file away our summertime memories and...
Despite all the intelligence and data available to us, it’s sometimes difficult for marketers to determine why one email campaign is a mega success that yields an enormous percentage of clicks, opens and conversions, while another is a dud. This...
Email marketing remains one of the most powerful lead generators for any organization. In fact, 73% of marketers agree email marketing is core to their business. Given the importance of this channel, the mere thought of switching to a new...
Marketing and advertising have come a long way since the 1960s. The well-dressed, martini-swilling, creative-driven advertising executives of the mid-century-as portrayed in “Mad Men”-remind us that tried-and-true marketing strategies, like audience-centric messaging, are still the cornerstone of modern marketing. But...
People’s attention spans seem to get shorter and shorter every year. Recent attention span statistics show the average attention span today is only 8.25 seconds, which is nearly four seconds shorter than 15 years ago. For a marketing standpoint, this...
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